The world has witnessed a massive rise in the number of Direct-to-Consumer (D2C) brands in the recents years. Brands are no longer just dependent upon traditional resources like the physical stores or mediators to spread their products/services, but they have also expanded their range with the advancements in technology.
Under the effect of COVID-19 and constantly upgrading technology, top digital agencies in Gurgaon realize that these numbers are bound to go higher in the year 2020 and beyond. While successfully cutting out any retailer from the chain, consumers can now purchase anything from their favourite apparels to house furniture within a few clicks.
A study by RetailDive states that about 81% of the customers will prefer to opt for D2C brands by 2023. Though it is a huge reason for most brands to choose D2C for their operations, there are many other reasons why you should take your business towards D2C.
We have enlisted the top 5 reasons why brands should Choose D2C:
Transforming Customer Behaviour:
The global pandemic changed the way of shopping for the buyer community. While following social distancing, many consumers began their online buying journey leading to a noticeable surge in online transactions.
A report by Astound Commerce shows that about 59% of customers prefer to do research directly on the manufacturer’s website, with 55% preferring to make purchases the same way.
Evolution in E-Commerce:
The best digital marketing agency in Gurgaon found that the constant growth in technology has been a leading factor in attracting a huge audience towards E-Commerce. And fortunately, modern tech like AI and data mining can now be accessed together to provide brands with an opportunity to offer amazing Customer Experience to your visitors.
Opting for an E-Commerce platform will directly connect the brand with the customers, giving businesses the chance to understand the customer’s demand and feedback directly.
Hence, as you offer an enhanced experience to your audience, you will see an influx of new customers on your business portal, leading to growth of your brand.
Share your Brand’s Story:
You create your own brand story. The brands have the liberty to lead the conversation by being in charge of the complete selling process and can add value to establish a better brand-consumer relationship.
Some of the digital marketing agencies in Delhi NCR found that the most loyal customers of a brand are those who connect with the brand’s values and its story.
Hence, brands are evolving by actively taking charge of their digital transformation journey.
Improve your Product:
D2C business model is a great occasion for businesses as they eliminate any pushy sales staff, additional costs and awful customer experience between the customers and brand, and create a direct connection between them.
Many D2C brands have used this in their favour by observing the customer behaviour and preferences, and taking required steps to improvise their products and services to offer the best in class products to its audience.
This can help you to become a people’s brand because everyone loves a brand who cares for them, listens to them, and is directly approachable.
Better Marketing Opportunities:
While filling the gap between you and your customers, selling D2C will create a huge difference in your revenue, opening new opportunities for your business to reach more consumers.
The leading marketing agency in Gurgaon recommends to opt for some effective digital marketing strategies while operating in D2C model, this will ensure a great number of loyal customers for your business.
Now you know why you need to choose D2C as a brand to boost your business growth.
The Marcom Avenue team will support you in every way possible to help you in successfully setting up the operations as a D2C brand and attract thousands of new customers for your products and services leading to a constant growth of your brand.