Many startups think that content marketing is confined to creating content and pushing it on social media. This is where they lag because content marketing is much more than that. There are many slants of content marketing that has the potential to give a boost to your business. Content marketing if done efficiently can open new doors of opportunities for your business. It helps you to design an effective brand communication strategy for reaching your target audiences. Therefore, it is necessary that as a startup you should know the best way to do it and avoid making mistakes that could put an adverse impact on your business.
Here are the 3 major content marketing mistakes that every startup should avoid:
- Not having a master plan:- If you are doing content marketing without any master plan then you are actually beating in the bush. Having a master plan is very important for the tactical execution of your content marketing strategies. It is the blueprint to which why and how you will run the effort. Creating content in bulk is of no use until and unless you are not getting the best results out of it. The master plan ensures that your efforts are not gone in vain. For making a master plan firstly figure out your goal. Make sure your goal is dedicated and smart without any ambiguities. Once done that break it down into tiny, manageable, measurable steps. Get your action plans ready for each step. Never forget to have a plan B always ready.
- Wrong target audience:-Imagine a non-vegetarian restaurant putting hoarding and banners in a pure vegetarian society. It seems like a foolish action involving the wastage of budget and time. This analogy simply marks the importance of the right set of audience for the business. Make sure that your content marketing campaign is targeting the right audiences. Now identifying the right audience is not guesswork. You need to do it strategically by setting parameters and then collecting and analyzing data from various resources to see who fits into your defined set of audiences. As your startup grows and attracts a following, leverage the data you can to create a more accurate customer profile. Remember only right targeted audiences and turn into potential customers.
- Ignoring competitor’s strategies:-Competitors are a disguised blessing for any startup. They are path enlighteners and you should be thankful that you have competitors in your space because it allows you to learn from their activities as much as possible. Ignoring competitor’s strategies is the biggest mistake that startups do with an aim to not dilute the originality of their idea. But this is not the case. Keeping yourself aware of the competitor’s strategies helps you to learn the tactics of the market more efficiently and also provides answers to many questions that are the reason for loopholes in your business plan.
The Marcom Avenue is a digital media marketing agency that provides all kinds of digital marketing services ranging from Paid Marketing to Website Designing & Development, from content marketing to SEO services. If you are looking for an integrated media & marketing communication, get in touch with us today.
About the Author:
Manmeet Singh is a curious soul who wanders aimlessly to explore new places, people, food and traditions. He is always high on books and can kill time without hurting eternity. Story weaving is consistent in his head and nowadays his words are rescued at The Marcom Avenue where he is working as a Content Writer.