Social Media ads are the latest tools in the market for the entrepreneur. Nowadays, most of the entrepreneurs are realizing the power and reach of Facebook’s targeting capabilities. If you want to increase your sales, then Facebook advertising is a powerful tool. Including Facebook in your next marketing strategy will be very beneficial for you because users spend 2-3 hours of the day on their mobile devices. Consult some of the top integrated media & marketing agencies in Gurgaon which will help you in social media optimization.
Now let’s start with the basics by discussing the types of advertising you can create on Facebook.
Leads Ads: FB lead Ads are designed keeping users in mind to provide a more natural way to connect businesses with the target audience, these campaigns have an average conversion rate of 12.54%. Users need to fill their personal information. FB leads ads allows customers to access your offer without leaving the Facebook App.
Video Ads: Facebook is the best platform to promote your videos. Video ads capture 54% more attention from your audience better than any other type of ad. Video ads allow you to show off product features, draw people in with sound and motion, make a connection and move people toward sales.
It also helps to increase brand awareness and re-target your ideal people. Hire the top-quality video production services for attracting a large number of audiences.
Carousel Ads
Carousel Ads perform much better than Facebook Ads. These ads drive 30%-50% conversion when compared to 20% conversions of image ads. This ad displays up to 5 product images in the same ad unit that can appear in mobile or desktop News Feed. Multi-Product Ads were designed to:
- Generate more website visitors
- Drive better conversion rates
- Improve overall marketing results
Link Click Ads
As the name suggests, link clicks are a great way to measure how much interest your ad generates among your audience, on or off Facebook. They promote your website and send your ideal target audience to your landing pages or blog posts.
Collection Ads
Collection ads make it easier for people to discover, browse and purchase products and services from their mobile devices. These ads are ideal for an eCommerce store. These ads let you browse more products or services in a fast-loading interface without the Facebook App.
There are different ads that can be used to attract audiences but these ads need to be targeted towards reaching the interested audience.
Targeting options
Facebook’s targeting options allow you to create an ad that reaches a very specific audience, and it goes beyond the expected demographics, by even targeting particular life events, political beliefs, etc. Consult some of the branding agencies which will provide you top-quality PPC ads services in Gurgaon. Let’s explore the options for targeting the Facebook Ads.
- Custom Audiences
Custom Audience is a targeted advertising service that allows businesses to import user email addresses for re-targeting on the social media platform. Custom Audiences are an effective way for online businesses to interact with relevant users across multiple channels. It is very beneficial for lead nurturing as it performs the following roles:- a) Targeting people who never open your emails by uploading a separate list
- b) Targeting your LinkedIn connections by creating a new list
- Lookalike Audiences
Lookalike audiences are the best way to target new qualified users. Facebook creates an audience by matching the same demographics. These can be very useful when you’re trying to overcome ad fatigue when reaching a new audience but still maintaining your targeting filters.
Tips to Consider when Creating Facebook Ads
Here are the tips on how can you create successful Facebook Ads:
- Select your targeting options wisely by narrowing it down to increase its effectiveness.
- Use high-quality images.
- Set goals and objectives for the Facebook Ad campaigns. Do not start posting ads before you have a clear goal in mind.
- Schedule your Ads for the appropriate time. Do not waste your money on the wrong time. If you’re running call-only mobile ads, make sure you use them when you’re open.
- Find the best ad types and images for your goals by conducting an A/B test for every image.
- Create out-of-the-box ads to promote your business.
- Image should include less than 20% text. Even if Facebook allows you to add more text, you don’t have to use the space, as the further you get from 20%, the less the reach.
- Use the Power Editor tool which offers more precise targeting capabilities, along with bulk uploading and editing of adverts, which is less time consuming and more effective.
These are some tips that will help you in creating successful ad campaigns. Facebook packed a ton of value in a seemingly simple tool. There are many creative ways which can be used to promote your product or services with different audiences and media that you just have to go through some trial and error to figure out the perfect mix that works for your business.
Consult some of the best PPC management companies in Gurgaon which will help you in creating successful ad campaigns for Facebook Advertising.
