What is that any brand aspires – to draw more customers to their brand, engage more people with their product/service, or improve sales? Well, yes. Any organization is always looking to cut through the competition and earn the maximum returns by driving traffic to their site and increasing sales, and today, this is highly possible if you invest in improving your SEO (Search Engine Optimization) efforts by curating high-quality content and more.
To be successful, your efforts/website should be able to drive valuable traffic from your competitors’ websites to yours. And, to help you with that, we, the best SEO company in Gurgaon, have curated a list of tips that will redirect your competitor’s traffic to yours:
Research. Analyze. Evaluate. Repeat.
The most crucial aspect of venturing into becoming better than your competitor is researching anything and everything about your potential competition. Before you start optimizing your search engine rankings, you need to figure out ‘Who’ and ‘What’ your competitor is. Your research should include-
- What keywords are they working on?
- Studying their Google Analytics?
- Platforms they are driving traffic from?
- What kind of content is working for them?
- How frequently they post/publish?
- Where do they rank in terms of SEO?
If you have the answer to these questions, you are in a better position to drive their traffic to your website as you can offer competitive content that will engage their audience with your offering.
Review your Competitor’s Content. Recreate yours.
Without fail! You will portray your brand with a distinct vision, mission, and an altogether unique brand image. Hence, reviewing your competitor’s content will help you better understand what is that you stand for and how you can improve on the offerings that your competitor has to offer. It will also help you pick on your strengths and weaknesses, which will help you optimize your content with your brand keywords to drive traffic.
Tip: As the best SEO services company in Gurgaon, we would suggest that you must not steal ideas directly from your competitors but analyze your competitors’ strengths to curate your content strategy.
Integrate high-quality Backlinks
As a brand, you can curate engaging content that can be back-linked or referred to an external website that goes back to a page on your website. This enhances your content’s credibility and helps you rank higher on Google. To do so,
- You can either Create New Backlinks, or
- Steal existing backlinks.
Both ways, you can have a significant impact on your SEO, and you’d wonder why you didn’t do it before. Further, each piece of content you put out with backlinks will draw even more searches – hence, multifolding your appearances on Google, and so achieving higher rankings.
You must also do a bit of research if you have any broken links/backlinks – and update them with the latest link to offer an updated environment.
Optimize your Web Design
- Improve the layout of your website – to make your competitors stick, and not let Google penalize you in search rankings.
- Superior Web design – Work on your Page Speed and Responsive Design.
More than half of the website visitors lose interest in your brand/offering. You can improve your site loading time by:
- Using HTTP compression
- Applying style sheet and script references
- Caching your web pages
- Reducing 301 redirects
Also, ensure that you make your website mobile responsive so as to ensure that you do not lose on the mobile traffic – that is almost over 60% of the total traffic on the web, as not many people can afford a laptop or a bigger screen device.
The Marcom Avenue is an integrated marketing agency that offers best in class SEO services in Gurgaon to help its clientele get ahead in the game. So, if you are looking to avail the services and ramp up your game, you can get in touch with us at firstname.lastname@example.org or just Connect with us!