Most businesses and startups make the mistake of not focusing on social marketing or hiring a social media optimization company. They put it on the back burner until they can no longer avoid it and see that they need to invest in advertising. What’s the point of owning a company if no one has ever heard of it? Here are 5 reasons why social media is important for your business success.
Social Consumer Care Meets Consumer Needs
Want to stand out from your competitors? Get live customer service through your social media and you will pass them quickly. Click on Tweet! According to recent research, 72% of people who make a complaint to the company on Twitter are waiting for an answer within an hour. Imagine if you could fill that need?
Social Media Gives Products Global Access
Your access to social media is not limited to your area. It stretches over your country and across the globe. Suddenly you can have overseas customers who love your product and want more! But if you are not on social media the chances of them finding your website are very slim. And if you don’t have social media optimization services, they may doubt that you no longer have the latest technology or styles. In a survey, 1 217 business decision-makers worldwide at the end of last year witnessed 95% used social media to some degree, which means you should do the same.
Brands Find Opportunities to Collaborate on Social Media Platforms
Maybe, you have a new interior design product that you would like to work with architects, well social media can do that faster than trying to find those people alone. Almost every social media channel is built into a search engine to find these important people or businesses. By building an established brand of communication they will have more confidence in what you can do and are more willing to cooperate with you especially if you have some influence online.
Products Get Success through Lead Generation on Social Media
According to research, 52% of all marketers have earned a living through Facebook. If you monitor social media conversations with keywords and emotions, whether that’s good or bad, you’ll see trends emerge in your field. You will also be able to connect with people who talk about their frustrations with competitors or the products and services they want in real-time. Just think a few friends are talking about what web hosting service you could try and you can join that conversation right away and sell your services? That is the real power of social media.
Social Media Helps Establish Brands as Media Specialist
If you regularly share content from industry-leading sources in your field, people will see you and you will be a content keeper – a person known for discovering and sharing high-quality blogs, videos, and articles related to your audience. If you write a blog post for your business and share it with social media that will enhance your credibility and authority even more – it shows that you are an expert people should trust.
So remember if you want to expand your customer base, provide better customers and build your credibility – social media optimization by a top digital marketing company in Gurgaon – The Marcom Avenue, can do all that and more for your business. If you hope to stay competitive in today’s market you will need to take your business to the next level and turn social media into a strategy that builds brand awareness and transforms online relationships into sales.