With the on growing of COVID-19, major activities of the world have shifted to digital platforms. It’s hard to predict the future, especially in these adverse times. But one of the major trends that will change the course of eCommerce platforms is the advantage it’ll take by using social media platforms to sell online. As 3.81 Billion users are active on social media platforms, it is the smartest way eCommerce brands will integrate into their operation strategies. These numbers are likely to increase by 2021.
According to the research by BigCommerce, 30% of online shoppers say they would be likely to make a purchase from a social media network like Facebook, Pinterest, Instagram, Twitter or Snapchat. So why complicate matters with extra steps that irritate users resulting in abandoning the carts. As the best social media marketing agency in India, we decided to throw some light on the buzzworthy new e-commerce channel that will rule in the future, Social Ecommerce. What is that?
Social commerce is selling products directly from within the social media platforms. This is a completely different concept from social media promotion, where eCommerce stores can drive referral traffic from social media to a website or online store. With social commerce, the entire shopping experience can be revolutionised as customers will never have to switch between different eCommerce platforms and social media platforms. Consult some of the top Facebook and Instagram advertising agencies in Gurgaon for developing the best social commerce strategy.
How does it Work?
Social Commerce is a streamlined process, especially when you can enjoy things like chatbot checkouts, autofill payments and delivery details. As compared to traditional eCommerce platforms, social commerce involves fewer steps in the buying process. Some of the primary players in social commerce include Instagram, Pinterest and Facebook:
Instagram: Facebook data says that 70% of shoppers look to Instagram for product discovery. It is because of Instagram’s strong shopping feel. The biggest development is Instagram Checkout, which is a fully contained shopping experience within the Instagram app. With Instagram Checkout, you can see a product that you like in the Instagram feed and then complete the entire purchase without ever leaving Instagram. Keep in mind to hire the best Instagram advertising agency in India.
Instagram is the best for those who want to advertise their product or service to the millennials as Instagram Shopping is available to businesses in over 70 countries. With Instagram Shopping, you can tag the products featured in the post within the images and stories. Then your audience can tap to go straight to your store to make the purchase.
Facebook: Facebook has created a social commerce platform with Facebook Page Shops and Messenger. Businesses can create an entire store within Facebook, quite easily and smoothly. You can add new products and update product information, sell directly from your page, manage orders and shipping, and also run Facebook ads to promote these products. If you don’t know how to attract an audience through Facebook, reach out to the best Facebook advertising agency in Delhi NCR.
Pinterest: Pinterest has created powerful social commerce features for businesses, with new features rolling out now and then to enhance customer experience. Buyable pins were released five years ago now, in 2015, and had over 60 million buyable pins in its first six months. It also contains some features like Shop the Look and Catalogue through which the users can buy the product and or sellers can upload an entire product catalogue for the feature.
Some of the eCommerce platforms are moving to social media platforms to initiate social commerce business with the help of some of the best digital marketing agencies in Delhi NCR. We will be going to discuss some of the tips and tricks that will help you get started with social commerce in 2020:
Upload your Best and Low-cost Products: If you want to attract a large chunk of people to shop on social media platforms, then it is best to offer the best and low-cost products. This will help in capturing people at a certain place in their buyer journey where they’re eager to buy, not eager to weigh the pros and cons of a major purchase.
You can also start with your best products which appeal to the widest audience and have proven to resonate with your fans. If you sell your least expensive ones, then you’re reducing friction for shoppers even more. For devising the best social commerce strategy, reach out to the best eCommerce SEO services agency in Gurgaon.
- Collect the Right Tools: There are a ton of great options out there, but we want to highlight just a couple to give you a taste of what’s possible. There are many messaging tools which allows you to combine Facebook Messenger and SMS campaigns. These tools can help you collect leads and convert them into buyers.
- Adopt Influencer Marketing and Encourage Community to Share your Products: One of the best ways to advertise your product is to adopt influencer marketing and promote it on social media platforms itself. Encourage your community to share your products through social media groups and communities to expand the base of your social commerce platform. Consult some of the top influencer marketing agencies in Gurgaon for devising the best strategy for your brand.
- Measure your Performance: The ultimate goal with social commerce is to guide customers to checkout. And you can do this in any number of ways, through great content, two-way communication, and more. Ultimately, the best measurement of a social commerce strategy is in the value of orders.
Social eCommerce is being adopted at full power in today’s time as it presents a big opportunity for retailers in 2020. But to take advantage of the platform, brands have to develop ideas and strategies to attract the audience.