During the times of any crisis, like the current global pandemic, the change in the actions of the consumers is pretty obvious, and this shift eventually leads to the change in the functioning of the businesses as well. Business advertising budgets have to be deducted and companies have to come up with new marketing strategies to meet the expectations of their potential customers. But go through this article to understand how the right Digital PR can help you boost your business.
To understand this, you first need to understand where the customers are going and what are they looking for? If you take a look at people’s interests in today’s times, it is shifting towards the consumption of news and media, as every individual wish to stay updated about the medical status of COVID-19 in the country and the factors which are capable of affecting their health.
This is where public relations comes in. A strategic PR campaign can place your organization positively into the news and can create a good image of your company in the eyes of your customers. But understanding and ruling today’s media industry is not simple, considering the constant trending news every second of the day.
Here are some of the best examples where brands took the right steps in terms of their Public Relations strategies and came up with the perfect PR solutions that engages their customer audience and portray a positive image of the brand:
- #ShareTheLoad by Ariel:
One of the most known detergent brands in India came up with this brilliant campaign where they shed light on the inequality which has been in the Indian households for forever. The campaign focused on the uneven division of household work, leading to overworked women.
The brand launched a film across all media- Television, Social Media Platforms, and more, which focused on depicting a mother handling most of the household jobs and balancing her work-life at the same time. With this campaign, Ariel tried to move the viewers’ hearts towards the overworked women in the house and urged them to also take the first step in #ShareTheLaundry. This campaign turned out to be a big success when in 2015, it raised the question ‘is laundry a woman’s job?’, and lead to grabbing the attention of the public. This was eventually known as a very smart move in the times because the company successfully spread a beautiful message and created a positive image in the eyes of their customers and driving a lot of new users towards their brand.
Though this is an old PR campaign, it holds even more value now during this pandemic. Ariel took this campaign even further and launched a new TVC across all the media that talks about working women who are taking care of everything at home.
- #StaySafeWithSleepwell by Sleepwell Mattress:
Understanding the ongoing situation, India’s one of the best mattresses and home products companies recognized and started this campaign to spread awareness regarding the importance of a sound eight hours sleep for every person to boost immunity in the time of this pandemic.
As a PR campaign, Sleepwell made a huge contribution towards the Indian healthcare by providing a timely supply of 10,000 mattresses to the quarantine centres all over the country, this turned out to be a great help for the community and created a very positive image for Sleepwell amongst the people.
- Catering to lifestyle aspirations in difficult times by Philips:
This is another great example of the perfect PR Solutions, which gained Philips the eyes of over 2 million users.
Due to COVID-19, the brand faced a heavy downfall in the sales due to the restrictions on the retails stores and the online stores.
To fight this situation, Philips used the power of social media. With the help of some well-known celebrities and influencers, Phillips curated and published some amazing content revolving around the perfect use of the Philips products in the times of this pandemic.
This turned out to be a great success for Philips and as the company was able to grab the customers’ attention and informed them of the product offerings.
So, this concludes that in the time of crisis, PR is the king. If you are looking for efficient PR strategy for your brand, contact us, because as one the best PR agency in Gurgaon we work to provide the best PR services to boost the business and growth of our clients.