Marketing Saga: An Ode to the Brand’s Success

Marketing has evolved over the years. From newspaper ads to tv commercials and social media ads now, the brand marketing has come a long way. Now, the times have changed, and so has the way businesses interact with their customers. Traditional marketing has taken a step back and presented the business with a fresh face. In the blog, we will also let you through the best marketing campaigns that have been most talked about in 2021. 

Depending on the type of business, small or big, the focus remains to get the first customers through the door. Many brands may depend on traditional marketing in the form of advertising, such as print ads, coupon mailers, or even outdoor advertising. But the potential of online/digital marketing is much broader than just attracting the local potential customers. Using digital marketing services can help you reach a global audience in a way that’s cost-effective, scalable, and measurable. In 2021, the number of users online was 4.9 billion. 

Let’s know about different types of Digital marketing

Pay-per-click, or PPC- It is a marketing approach for attracting paid traffic to your company’s website. Every time an ad is clicked, the advertiser pays the publisher.

Social media– Facebook, Instagram, and other social media sites are examples. The top digital marketing companies use these channels to promote their brands by generating valuable content.

SEO –This is a kind of marketing strategy that focuses on improving a website’s ranking to increase its traffic. The higher your website ranks on Google’s SERP, the greater your brand’s visibility and, as a result, its growth.

Content Marketing: This type of marketing focuses on providing value to customers and developing content in the form of written content or video content that attracts them.

Email marketing- It is one of the most traditional kinds of digital marketing with a good return on investment. It includes delivering tailored emails to a target audience, previous, present, and potential clients. 

 What is it about digital marketing that makes it so effective?

Digital marketing has been a boon for small and new businesses as well. The market in digital marketing is a level playing field. This means that a new business will have the same opportunities as a well-established one. As a result, the businesses and brands that perform the best usually win the race.

Best marketing campaigns that caught everyone’s eye in 2021.

 Pooja Didi ad by Facebook

There were plenty covid-19 related marketing campaigns talking about the effect and how everyone in this hour of uncertainty could come together and make things better for oneself and others.  Pooja Didi’s ad by Facebook captured the essence of human emotions and many people were affected by the pandemic. That’s why “Pooja Didi” for Facebook’s More Together campaign captured many people’s hearts when a simple narrative of a girl transforming the fate of many pandemic-affected families made a deep impression on the audience.

OYO Assi Reach Gaye

In a recent campaign, Oyo attempted to rebrand itself by relaunching its new features. It has published three such video campaigns, each promoting a separate set of OYO’s newly added features. The first, “Assi Reach Gaye,” emphasizes the advantages of the “Nearby” feature. OYO’s extensive presence in India and 35 other countries allows users to book accommodation on the fly by just tapping the “Nearby” symbol.
These are just a couple of examples, there are so many such examples. A good digital marketing strategy with the best marketing communication agencies reaches its consumers very well. A good digital marketing strategy with the best marketing communication agencies reaches its consumers very well.  The online market is the best approach to make it happen since social media is taking up more room in people’s lives.

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