website design agency

It’s essential to learn the importance and the art of wireframe.

Wireframing; a process taken rather for granted by clients and sometimes even designers. Those who think wireframing is a process that can be skipped couldn’t be more wrong. Standing somewhere between a hand-drawn sketch and well-built prototype, a wireframe is colorless, contentless and imageless. What then is the purpose of a wireframe? Any website design agency would tell you that the main aim of a wireframe is to test out a design’s functionality which is immensely important. A wireframe is not pretty to look at because you just want to focus on the usability and not the looks which can distract the key stakeholders.  

Here’s an insight by a web designing company in Delhi on what does the wireframing process constitute.

Understanding Audience and Market

While designing a website or an app it’s very easy to assume that the preferences of a user match our own. That is far from the truth though. It is with the help of a wireframe that website development companies in Delhi eliminate any assumptions. Having the users use the wireframe leads to answers by observing how a user interacts with the design and whether the design solves user problems. You get an insight into how good the usability is since there isn’t a beautified design to distract them.

Another aspect to focus on is understanding the market. If your product will work in the market or not is a question of prime importance. According to a website design agency, this is the best way to not avoid the real needs of a market. With wireframing, you can actively keep an eye on the market needs. In a sense, when you deal with various problems in the design, you can find answers through market research only.


With an ever-changing market, you cannot just stick to the very first idea that comes to your mind. For a web marketing agency, the design process involves a lot of hit and trials. Experimenting is thus, the most evident thing with a UI/UX design. It roots out any assumptions. Wireframing is a step that provides ease of experimenting. The main reason being making changes at this stage costs nothing, however, if you try to make any functionality changes during the engineering process it can be very expensive. Thus, feel free to play around while you are in the wireframe stage.


The best advice any digital marketing services company will give you is that keep your design simple. While it may seem tempting overloading a design with features but the only thing it does is clutters the app. Once the core functionality has been established, avoid adding anything that is insignificant to your cause. When it comes to a wireframe, you can easily establish this. The formal design of the wireframe helps prioritize the the app features and content and helps you avoid overloading the design.

Budget Management

The wireframing stage helps to decipher and pre-plan the further development stages. With that at hand, you can easily judge the time and money investment the different stages would require. It also helps you plan out all the tools and the kind of design kit you need to bring everything to fruition. Moreover, when you are designing a fixed budget, with wireframing you can stick to the budget since it gives you all the required numbers.


  • Begin with understanding your audience and the product’s scope in the market. Testing out the wireframe with the user gives feedback into the design’s usability.
  • Designing is all about hit and trials and with wireframing one can do that without any burdening costs.
  • Wireframing’s sober design helps prioritize only the important elements and keeps you from adding unnecessary elements.
  • Providing an insight into what all the design process would need, wireframing helps one stick to a budget.

This is how a website design agency understands and utilizes the wireframing process. We hope this helps you understand the significance of wireframing.


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