The key factor to growth of any organization is adaptation to change as digital marketing is an ever-growing industry with unexpected trends that create a whole new level of experience for the audience. By not accepting these changes, your website is at the risk of getting buried somewhere behind the SERPs (Search Engine Result Pages).
So, as a business owner, it is time for you to understand that posting a 500-word article is not enough. This is time to go the extra mile and think beyond keywords and ranking, and as the best marketing agency in Gurgaon, we keep track of the latest marketing trends and strategies for our clients’ advantage. Keeping these trends in mind, here are some things the brand must focus on while planning the content marketing strategy:
Curate the best Content:
Today, any data/ information/ product is available for anyone who is looking for it within a few clicks. So, why should your customers come to you? This is the question where the content curation comes into play. With a gazillion articles being written every second, the best digital marketing agencies in Delhi NCR opt the most effective content curation technique to reach more and more potential customers.
The best way to impress your audience is to serve them filtered information with the combination of your own unique content. The simple trick is to bring together the most useful and relevant information required and put it together with your brand/product/offering and serve the best and more detailed content to the viewers.
Create Content based on Data:
Content Marketing is no doubt the most effective tool to earn the trust of your readers, and to turn your content/website into a reliable source, it is very important to deliver data-driven content instead of just theory based content.
We, human beings, tend to believe in facts and data instantly. So, sharing the source of your research or sharing reports and numbers will help you to influence your audience on a much higher scale.
Spend time on Research:
Moving forward, do not just write content which you believe your audience wants, and start an effective content research and then make a decision.
The best SEO services company in Gurgaon, believe in spending good time in understanding the needs of their audience, and the final decision is always based on concrete data.
So, before you jump on writing your next article, spend some time cracking the mind of your audience and write what they want (data-driven).
Old vs New:
The content marketing model has changed, those days are gone when relying on search engines for traffic was a good idea. Then, your content was enough to encourage people to join your mailing list.
But this might not be a successful plan for your organization in 2020, because either you will get a very limited audience for your content or you will have to wait for a long time to generate regular adequate viewership for your content.
If you are looking for something more than just likes and views, you need to continuously adapt to the changing trends. You can either opt for paid social media advertising or jump in marketing all at once with the big guns at once. Do not wait for the audience to magically come to your content through search engines, reach out to them through all types of media like video, infographics, visual content and more.
Podcasts is the New Big Thing:
Infact, more than just numbers, reports state that podcast listeners tend to engage comparatively more with a brand they listen to.
So, there is clearly a higher demand for audio content. Hence, it can be said that it is time for you to produce more content for the likes of your customers. Not just creating your content, you should also consider appearing on other podcasts which your audience loves to hear. You can call it “Guest Podcasting”.
The best part is, it is creative and very few of your competitors are doing it.
It is very important for you to stay on the top in your marketing strategies and the best hack to do this is getting in touch with the best digital agency in Gurgaon, The Marcom Avenue, as our team can create an effective content marketing strategy which is meant to bring growth for your business.