Authentic content, influencers, creativity, video, stories and a shopping hub. Imagining what these are? Well, these were the Instagram marketing trends in 2019. The platform enabled users to create interactive and fresh content using innovative tools.
In 2020, we are looking at Instagram continuing its transformation into both an e-commerce platform and a long-form video platform. As Instagram accounts for 1 Billion+ active accounts worldwide, brands can tap the platform’s global audience to grow their customer base.
As a leading social media marketing agency in Gurgaon, we have curated a list of Instagram trends that you will need to involve in your marketing strategy to generate business this year.
Trend #1 AR Effects
Augmented Reality effects were released in 2019 for mobile cameras. In the year 2020, Facebook has released Spark AR Studio for Instagram users, the software which is used to create custom AR effects. With this software, Instagram allows you to create filters which can be applied to stories. The platform now prominently features user-generated selfie filters.
As this feature allows you to be creative, many companies in fashion and accessories can now let people “try out” new looks with the product and by using AR effects before they can purchase them.
Trend #2 Nano-influencers
Users have started following authentic and real influencers that lead ordinary lives. Users are finding interesting content from people that mirror their own life experiences. Micro-influencers or nano-influencers are getting more attention from brands that are working to capture the attention of targeted markets. These influencers may have fewer followers but companies have started to value their partnerships for genuine content. They help in attracting more engagement and they are more likely to respond to comments and mentions. Moreover, these influencers have roots in hard-to-reach niches. There are some of the best influencer marketing agencies in Gurgaon which will help you to connect with relevant influencers and develop the suitable influencer marketing strategy according to your brand category.
Trend #3 Big-Lengthy Captions
A few years ago, we saw photos and videos with a short description or even without a word, but now Instagram influencers have started to write long captions. The main aim behind the lengthy caption is to build a trustful relationship and grow engagement.
Depending on your goals, you can significantly write long captions. This may feel strange to you at first glance. You can use this trend to write inspirational quotes, tips, advice, infographics, life stories, random thoughts, etc. Hire top-quality social media optimization services for attracting engagement and sales.
Trend #4 Invest your Time in IGTV series
Instagram has become one of the biggest platforms for sharing videos through its video-sharing platform. IGTV was a great success which led to slow user adoption, but Instagram has enhanced IGTV and is actively promoting its use throughout the platform.
Users can leverage IGTV to cross-promote their brands on the feeds and storytelling through which brands create content which boosts engagement and leads to increased sales. This will lead to redirecting viewers to other social media sites and even to your website.
Trend #5 Step towards becoming a Bigger eCommerce Platform
One of the rumours around Instagram shopping is that Instagram top management wants to turn the social network into a Shopify counterpart. With the introduction of shoppable products and the checkout feature, it has become easy to tag and shop products directly in your organic Instagram posts.
Businesses can take advantage of this feature by showcasing the product on Instagram instead of Amazon. You can instantly showcase your products on IG itself. It is complete with previews and price tags. Also, it is very easy to set up your Instagram Shopping account.
Creating your Brand presence on Instagram can be a very difficult task as well as an important one. It has become an important part of your social media strategy. With over 200 Million Instagrammers visiting a business profile daily, it’s no wonder that more and more businesses are taking on the challenge of boosting their presence in this growing eCommerce platform. Consult one of the best social media marketing agencies in Gurgaon for building your brand presence on Instagram.
