If you rely on people to find you through Google search, search engine optimization (SEO) needs to be at the top of your priority list. You will not be able to generate leads for your business if no one can find you. Did you know that 93% of online experiences start with a search engine? What happens after someone does a search. Top result on Google has a 33% chance of clicking. That means if you are not the first on the page, you just missed a third of potential traffic. Surprisingly, 75% of people will not even click on the second page of search results. The reason why some websites rank higher than you on Google is because they make a direct effort to improve their SEO. Fortunately, it is not too late to get started. There are some things an SEO agency in Gurgaon can do to increase your chances of getting top ranked Google search.
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Improve your page load speed
Your page loading time is important for a number of reasons. First, if your upload speed slows down, Google will notice this, and it will damage your quality. But a slower website will also affect how your website visitors engage with your pages. As a result, the wrong combination will damage your reputation. Google’s algorithm will detect the popularity of your website and adjust your search ranking accordingly. This makes it even more important to increase your page speed and server response time.
Produce high quality content
How often do you update your website? If you haven’t touched it since the day you built it, you probably don’t have a good SEO position right now. To drive more traffic to your website and increase its popularity, you need to give visitors a reason to keep coming back. Your content needs to be high quality, up-to-date, and consistent.
Customize your photos
Photos and other motion graphics are perfect for your website. But you need to make sure they are well-designed if you want these images to improve your SEO. Larger images can reduce your page load time. Resize or compress your photos to use them. You can also use your images to skip keywords by naming them correctly.
Sort your content by header tags
Topics are another way to help improve user experience on your website. They classify content and make it easier to read or skim. Also, articles make everything seem more appealing, which is always beneficial. If your website is just a text wall, it will discourage people from spending too much time on it.
Blogging is good for your business. Top digital agency uses this technique for lead generation tool and helps engage with website visitors. But what most people don’t realize about blogging that it also improves SEO standards. Yes, blogs are a perfect way to achieve this. If you can establish a large group of loyal patrons, you can get a lot of traffic to your site every day.
Search engine optimization is not just a fad that will soon end. It is something your website needs to focus on now and in the future. If you are just starting to focus on SEO, you are a little behind, but it is definitely not too late to apply the techniques. Start with The Marcom Avenue – the best SEO services company in Gurgaon to monitor your results, drive your traffic and validate your SEO strategy. Soon, you will be heading toward the top search results on Google. Who knows?