After being hit by a global pandemic, the second half of 2020 is going to be a crucial time for businesses to cope with the overall impact of COVID-19. With the virus still in action, your online business can be your biggest asset since people are more comfortable in engaging with businesses directly from their homes.
Thrive social media director Nhi Shirley mentioned “For businesses that are behind and haven’t adopted digital marketing, they will struggle to reach their client base if they only have traditional marketing.”
The top digital agencies in Gurgaon consider this period is an opportunity for brands to grow their business keeping in mind consecutive growth in the consumption of internet and online sales. We have curated a list of the top digital marketing strategies that will help you to improvise your online business model during and beyond the pandemic:
Strengthen your SEO tactics:
In these times, there has been a major shift in the consumer’s search behaviour. So, to reach out to your potential customers, you need to keep a close eye on the latest Google Trends and other data tracking tools to understand your audience’s behaviour.
Once your research work is ready, work hard on a strong SEO strategy built around relevant keywords and topics in your business niche. This would ensure that your consumers can find your business when they are willing to take any actions.
Do not miss out on leveraging Google Business Listing for your local business, this will help you to increase your overall reach and will leave a better impression on your visitors.
Provide Relevant Information (Blogging):
To create a strong relationship with your audience, your website should not be just about your products and services, focus on offering engaging and relevant information to your current customers and also attract new ones.
HubSpot states that websites with blogging as a priority performs 13 times better in terms of ROI.
The best SEO services company in Gurgaon also recommends blogging as an effective SEO tactic since it makes search engines rank your website higher if you offer consistent and relevant content. Also, people might not share your products or services, but they will happily share a good article on their social media.
Drive your Focus on Social Media:
Social Distancing pushed people to spend more and more time on their social media channels. With such consistent growth, there can be no better place than social media to find your targeted audience and engage with them.
Another great advantage of social media is that it is a two-way communication channel. You get an opportunity to communicate with your customer, knowing their feedback directly and they feel heard and find you more reliable.
The best digital marketing agency in Gurgaon considers social media as one of the most vital parts of their online advertising campaigns.
Have an attractive and reliable infrastructure:
Your website is the first point of contact for your customers and with a robust and attractive web design you can earn your visitors trust and maximize your conversions.
While improving your digital infrastructure, ensure that you put your focus on these marketing tips:
- Provide E-Commerce services to your users
- Work on engaging graphical content (images, videos, infographics and more)
- Stay consistent with your branding
- Upgrade your site security
- Work on optimizing your web design
Focus on Video Marketing:
Your videos are one of your strongest tools to showcase your brand identity and communicate your unique value propositions with your audience.
The best digital marketing company in Gurgaon follows these steps while creating video content:
- Convey how your brand can make a difference in consumer’s life
- Do not communicate negativity
- Show your team in action
- Make use of user testimonials
- Share success stories
Want expert support for your digital marketing campaign to overcome the effects of COVID-19? Contact The Marcom Avenue, with constant support from industry experts we will help you create the most efficient marketing strategies for your online business which is meant to boost your customer reach and engagement.