With over 5.4 billion searches conducted by Google worldwide each day, your potential customer base is huge. No wonder you need to make sure your content reaches Google and reaches out to people who may be taking action on your product. This is where doing keyword research, and choosing the right keyword for SEO is an art and science. Suppose you were given the task of writing a page around “customer service.” As it is a broad and often confusing topic, you might think that a long form guide would be the best type of content. Proper keyword research by SEO agency in Gurgaon can answer these questions and help you create content that’s user-focused and SEO optimized. Follow these steps to develop better content, and get better search results.
Confirm search volume
Start by entering your title or keyword concept into an SEO research tool. The paid tools display the average monthly search volume of your keywords. When verifying your keyword search volume, look for words with a monthly search volume of 100 or more. However, keep in mind that the terms for the highest monthly search volume may not be the most relevant or targeted goals. You should research and evaluate all the options for finding this term with the highest volume and most relevant search results.
Always make sure the name you identify, matches your audience that you use to find content. SEO tools can help you identify similar or legally related keywords to see if there is a large search volume with some unique keywords. For example, “Customer Service Tips” returns 590 searches per month compared to only 30 “good performance practices”. Additionally, using related keywords throughout the copy in addition to your keyword can help your SEO position by preventing keyword spam or inserting objects.
Check long-tailed keywords
In the long run, highly specific keywords indicate searchers who are close to taking action. Searching specifications let you know if they have a specific need or problem. While these terms may have a lower search volume than the broad one, they will often lead to more relevant conversions. For example: “customer service” compared to “excellent customer service” or “what is customer service?” Additionally, some of these long keywords can help you put in the “People are asking” answers box on Google, especially if they are used in a page title or subtitle.
Identify the purpose of the search
So, you got a high volume, the right keyword. But do you know what kind of content Google presents on the home page? Based on your research, what types of content are searchers looking for? Are they searching for guidance, how-to-articles, a list of nearby stores, or something else altogether? You will want to open an incognito or private window so that your previous searches and browser cookies do not affect the search results displayed. By the way, will your page title address the same purpose of the first page search?
Read your competition
Are there any competitors listed on the front page? If so, what goals did they set? What kinds of content do they create? How far is their content? What makes them successful? Identifying this will help to inform your page’s content strategy, and give you an opportunity to expand on their success. If you find a page referring to the same term, you should decide whether that page should be permanently configured or deleted.
If you follow these tips you will be on your way to finding the right SEO keywords and building targeted, meaningful search results that they need and need. Or if you can’t find the right keyword and looking for digital marketing services in Gurgaon then immediately get in touch with the best SEO company in Gurgaon – The Marcom Avenue, which will make your website rank on the top without making much effort.