Before jumping on creating some engaging posts for your social media platforms, it is very important to understand the significance of social media in the growth and success of your brand. With over 3.96 billion active social media users as confirmed by Statista, your online marketing strategy is incomplete without integration of an effective social media marketing plan.
The leading social media optimization services in Gurgaon recognize Social media Platform as one of the best resources to:
Create Brand Awareness:
The beauty of social media marketing lies in the huge audience you get to target and this audience is not limited to the number of your followers.
Whenever you share some good and engaging post, your followers will not mind resharing your content, giving you an opportunity to reach an entirely new audience.
This is a very powerful tool for you to improve your brand awareness across the boundaries of your city or country.
Create Opportunities to Connect:
Social Media is an amazing platform to establish two way communication with your audience, since your audience gets a chance to connect with your brand through post comments and direct messaging.
The best social media marketing agency in Gurgaon understands that an engaging post will allow you to establish new connections by answering questions, replying on comments, joining ongoing conversations, and even offering customer service.
Create Brand Reliability:
The more you engage with your audience, the more they will start trusting your brand.
People love a brand with consistent content because it reflects the brands attitude towards its customers. In this digital era, customers will evaluate your brand’s reliability on the basis of your social media feed.
Now you know why you need an engaging social media channel for your brand, so let us move towards creating some really engaging posts for your social media platforms. Fortunately, these techniques will help you to grow all your platforms, be it Instagram, Facebook, or Twitter.
Always remember, your audience loves consistency but they hate monotonous content which is why, as a brand it is very important to keep experimenting with new content. So, the best digital marketing company in Gurgaon has enlisted some interesting post ideas which you can adapt for your brand:
Videos are one of the most engaging post formats for social media whether it is a mini clip or something a bit longer. There are different video types which you can create as a brand to engage your potential audience:
a) New Product Launch
b) Sharing Employee Stories
c) Informational Content
d) How-To Videos
e) Brand Insight Videos
f) Funny/Quirky Challenges to enable UGC
People visit social media primarily for entertainment, so it is very important not to lose the touch of entertainment in your posts.
Giveaway posts are some of the most popular posts because words like ‘FREE and WIN’ are bound to attract the eyes of every single person. Do not worry, we are not asking you to give away your products for free (well, we are, but) your brand will earn multiple benefits from such posts:
a) You can achieve customer’s email address (a great way to contact them later and remarket your products)
b) You can ask participants to repost (you will attract a huge audience while boosting brand awareness)
User Generated Posts:
User-Generated posts always perform well and are a gateway to potential audiences’ hearts, you just have to reshare your user’s content featuring your products/services.
The best digital marketing agencies in Delhi NCR believe that everyone trusts in a brand even more when they see other customers talking about it. Also, this gives a more human look to your brand.
This is a great way to get customers to engage with your brand, since users might really appreciate your tip. But make sure to come up with something which is really helpful, they might even reshare your posts but only if it is really good.
Fun Facts or Did you Know posts are excellent when it comes to keeping the touch of entertainment alive in your social media posts. Users love to gain new knowledge while scrolling their social media.
Also, Fun Facts make amazing shareable content, improving your chances of engagement.
While hosting any special event in your organization, never miss out to talk about it on all your social media platforms, it gives customers a feeling that they are a part of your business. Some of the examples of such events are:
a) Product Reveal
b) Celebrations inside the Organization
c) Store Opening
d) Company Events
If you are still struggling to achieve your social media goals, we would recommend you to connect with the best digital marketing agency in Gurgaon, The Marcom Avenue because with the combination of creativity and experience, our team will provide you with an exceptional Social Media Marketing strategy to boost the performance of your social media platforms.