Let’s talk about literally any website, the one thing that you’ll find is that SEO (Search Engine Optimization) is undoubtedly the most important factor leading to the success of the business/website. SEO is the prime focus of the top web design companies while the creation of any business website. You must be wondering why is SEO so important for you, right? Let me answer that for you.
Why is Search Engine Optimization Important?
SEO is the search engine’s way to prioritize a website from others of the same niche. With the use of the right SEO strategies, you get an opportunity to maximize your online search appearance and user engagement.
Reports state 93% of all online experiences begin with a search engine. So, this implies that SEO helps your potential clients to find and reach your business website, boosting your chances of a visitor connecting to your business.
While working on your website’s SEO, there are numerous factors to keep in mind (on-page and off-page) but this blog is dedicated to the importance of your web design and how to create a website with custom web design which will improve your website SEO at the same time?
With our years of experience in the internet business, we have curated a list of web design strategies to improve your SEO performance:
- Boost Your Website Speed:
Ever wondered, what is it slowing down your Website?
If not, this is a factor you must be worried about because your website speed is one of the most important factors while deciding your ranking. You need to spend time to ensure that you have a speedy website, this can be done by:
c) Optimizing images
d) Improving server response time
As per a study performed by the best website development services, 79% of web shoppers who have trouble with website performance say they won’t return to the site again. So your website speed is a significant factor for SEO as well as to build a loyal customer base for your business.
- Have a Responsive Design:
With the evolution of technology, people are least dependent on their computer or tablet devices to browse the internet. Everyone wants to have their search results right away, whenever and wherever we are.
Almost, 52.2% of all website traffic is recorded from mobile devices. So by having a non-mobile-friendly website you are probably already losing more than half of your customers.
Even Google gives its preference to the website with responsive web design while deciding your search engine ranking. So, I would suggest you get in touch with the best website development company in Delhi NCR to create an effective design for your website and face your competitors.
- Easy-to-Read Design:
Your website content helps you to attract a lot of new visitors, also giving you an opportunity to optimize your keyword use, and targeting the right audience as per the nature of your business.
Is writing good content enough? No. While writing some amazing content for your website you need to ensure that your content is easily readable for your visitors and it is not very difficult to create a web design with readable content.
The best web designs focus on their text font, color, and size. Also, they pay additional time and attention to the white spaces, length, and some additional content (like images) to make their website more engaging.
Now, search engines know your website in and out, so on the basis of user’s interaction with your website (actions are taken, time spent, etc) search engines predict the credibility of your content and website, as per which your SEO performance is determined.
Being in a different industry, you might not be a web development expert, so we would suggest that you contact the best digital marketing agency in Gurgaon, The Marcom Avenue because we specialize in developing the best-customized web design for your business which is meant to improve your SEO performance and bring in more traffic to boost your sales.