Our daily conversations are incomplete without stories, and every now and then we hear someone sharing their stories. Most importantly, stories have value beyond just entertainment, they have power. When shared effectively, a good story can influence people’s decisions and choices.
Infact, many business enterprises have understood the significance of a well-constructed story and have started to practically apply them in their business. The best digital marketing company in Gurgaon, states that you can use your storytelling as a mode of marketing to convey your business purpose and to earn customer trust much more easily.
What is the Idea of a Good Story?
A good story is not any rocket science, in fact, it’s an art. The best stories begin revolving around the life and routine of the protagonist, because as social creatures, character-driven stories successfully lead to Oxytocin synthesis. (Oxytocin is a neurochemical which sends a signal of trust and motivation for cooperation to the brain.)
Then in your story, you need to highlight the challenges which you faced in your life which led to some immense changes in your routine, and how you overcame them, or portray how your product is relevant to the change happening.
It’s time when you bring in the part where you come across the inspiration of starting the company, and how you believed this idea could bring in a change.
As one of the top digital agencies in Gurgaon, we have witnessed that such stories tend to work for the growth and transformation of a business.
Why is Good StoryTelling Important for a Business?
With a good story you can share the purpose of your business which will lead to improved customer’s trust and growth in your business. Here are the top advantages of a good story telling for your business as enlisted by one of the best marketing agency in Gurgaon:
Improve the Understanding:
A story is one of the most engaging forms of communication with your audience. With a well-narrated story, you are less likely to lose the attention of your audience and have more chances of gaining the audience’s understanding, faith and belief in your cause.
Before starting your business, there’s an idea or motivation or an inspiration behind it, whether you sell some products or services or you’re just there to help. So, sharing your story with your consumers or stakeholders will give them a motivation to buy or invest in your organization. This will help you build a one-to-one honest relationship with your audience while building your business.
A good story is very helpful in creating an effective marketing campaign for your brand. Again with a story, you have a better chance of connecting to the customer’s emotions and earning their trust.
Make sure that this story stays consistent on all the platforms i.e social media, website, advertisements or TV. You do not want your audience to get confused and lose their trust in your brand.
Influence Decision Making:
While making a connection with any business, every consumer has a question in mind, “why should I choose this brand?” and as a business your aim should be to answer this question and give your clients a convincing reply to this question through a good story.
Finally, do not forget that your organisation’s story is one of the strongest tools to convey your message as a brand and build an ever-lasting relationship with the customers. Because as human beings, we tend to remember a good story much longer than anything said directly.
If you are looking for some expert advice in conveying your story to the public, we would recommend you to connect to the best digital marketing agencies in Delhi NCR, The Marcom Avenue, and make the best use of the most powerful weapon of marketing, Creative Story Telling.