Over the years, businesses have lost huge amounts of money in marketing their product only to receive hardly any ROI. Undoubtedly paying first became rather expensive for businesses. Well, the advent of performance marketing strategy as a savior to protect against such situations. With performance marketing, you pay for only the results. The most effective way for it is by employing Cost-per-Click. This form of marketing then becomes accountable for businesses.
Employing the type of marketing is one thing, how to furnish it is another. Here’s how a top digital marketing company in delhi does it.
Consumer Journey :
When it comes to performance marketing, deciding on the pay package is up to the brand wanting to market. Top digital marketing companies in india provide you with five different reactions on the basis of which you can pay. It can be views and clicks (awareness stage), engagement (interest stage), leads (desire stage), sales (action stage). Thus, on the basis of the kind of product you have, you need to decide the right time and location to pay for.
The Hangout Space :
Once you decide what stage to pay for, it’s time to select the correct hangout space for your ad/marketing. Digital marketing services in delhi begin with considering the consumer set of a brand. If yours is a B2B, Instagram and Twitter surely don’t work, what works is LinkedIn. Apart from that, there two types of hangout spaces; social (Facebook, Instagram etc.) and digital(blogs, shopping websites etc.) which you need to decide on. Consider going for Google Adwords, for it covers typically all sorts of webpages.
Measuring Metrics :
Once you have a decided hangout space for your strategy, you go ahead and measure the industry standards. All platforms have automated technologies that keep an eye on how many views, clicks or engagements your ad received and you pay accordingly. Once you discover and measure these metrics, you can pick the most cost-effective channel for you.
A Refined Strategy
Marketing companies in delhi then work at a good strategy because they too are putting the efforts and not being paid for that is just a waste of effort and money for them. Focus on how visually cohesive your ad looks; use more white space, stick to the word limits, don’t use a lot of different fonts and make sure the creative translates into the landing page effortlessly. You can also invest in deep linking which means guiding a user directly to the area of interest than the home page, making them look for what they saw in the creative. Finally, make sure the landing page is effortless and fast loading, because then you may actually get results.
Decide at which stage do you want to pay for the results; views, clicks, engagement or sale.
Research your consumer and pick a hangout space accordingly for your ad/strategy.
Measure the industry standard of the selected hangout space and then pick a channel for it.
Refine your marketing strategies to actually get results, if your channel isn’t portraying what the landing page holds, then the marketing is actually a fail.