Google is infamously known for dropping core updates for its functioning time-to-time. Every latest update in the algorithm has a significant impact on SERPs (Search Engine Result Pages) that changes the course of digital marketing efforts for various digitally-driven brands/organizations. Google never gives away much information about their updates. However, as one of the best digital marketing agencies in Delhi NCR, we have researched quite a few changes that will influence the results, and it will begin with E-A-T.
What will December 2020 Core Update will actually change?
Google has not given out much on the latest update, but to properly understand what the actual impact will be – we will have to wait for a couple of weeks to be able to compare and finally conclude. Google, in its last year’s (2019) BERT update, primarily focused on E-A-T (Expertise, Authority, and Trustworthiness) or Page Quality of any website, and December’s 2020 Core update brings back the focus on it. Here are some points that any organization or integrated marketing agency must keep in mind while servicing their clients:
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Content is crucial
Businesses that produce low-quality content or stuff keywords for the purpose of ranking high on Google searches must review and revisit their content to avoid being bumped down in SERPs. Google finds “thin” content low in quality, expertise, authoritativeness, and trustworthiness. Thin content is short, low quality, and does not talk much about the topic in length. Also, websites that added backlinks or stuffed keywords just for its sake must review their content – as the new update will demote it and penalize it.
Any brand/organization/business that offers authority, engaging and in-depth industry knowledge content are doing competitively well and are appearing in the top results; hence, as the best SEO Agency in Gurgaon, we suggest that you restructure your digital efforts to target more aggressively and make your efforts count.
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Backlink must be supported, authentic, and adds value
Google gives importance to content that is backlinked and adds true value with its trustworthiness. Further, it has been found that backlinking to be advantageous; however, Google’s algorithm for SERP results have dropped the content that is heavily backed by backlinks, and it is expected to be seen in December in continuation of the May 2020 Core Update. Hence, backlinked content, if written poorly or stuffed with keywords, will continue to drop as it does not match the quality of the links.
How will the latest algorithm change impact digital marketers?
Google has not laid down any details on the updates that it released on December 3 and how it would negatively affect the rankings of the companies, and it did not share any recommended course of action for companies to recover from the dip. Whenever Google releases new algorithm updates, websites are affected automatically, and analyzing the website performance will show if the changes will impact favorably or unfavorably.
Nonetheless, it is noticed that brand marketers who have been diligently working towards improving their SERP ranking by aiming to enhance their website’s E-A-T will be in a better position to understand how the latest update affects their online presence.
How can SEO specialists help enhance the brands’ website ranking?
Several experts are of the opinion that curating and publishing high-quality content on a regular basis backed with authentic website references will help improve website ranking. Here are a few factors that webmasters must keep in mind to improve their website’s performance:
- The content provides original information or reporting, research, analysis if any.
- The piece must talk about the topic extensively.
- The content must offer insightful information.
- Create content that is sharable or worth being bookmarked.
- Avoid exaggerating to draw attention.
We hope this information on Google’s latest December 2020 Core Update helps you! Drop us a mail at info@themarcomavenue.com if you have something more to add!
And, if you are affected by the update, then you can get in touch with the best SEO services company in Gurgaon – The Marcom Avenue and our team of experts can review and offer you services that best suit your needs.
