Digital PR Agency in Gurgaon

Digital PR Checklist For Brands Dealing with the COVID-19 Crisis

2020 has introduced the world to a global pandemic. The rise of COVID-19 cases from a relatively small number of cases in China to a major worldwide health outbreak has impacted businesses in every industry and all aspects of our lives.

Many brands have been worrying about their image and are still trying to find ways to connect with their customers, while some are looking for the strategies to adapt to meet changing demands causing the biggest shift in everyone’s life. In this blog we have offered some tips that can help brands such as yours to connect with their customers through a digital PR strategy:

  1. Define Objectives and Plan your Strategy: The world is struggling to survive now. Yours should be too but if you own a business or a brand, you have the opportunity to target the new audience. Decide your next move strategically and especially post thorough market research. It is suggested to not benefit yourself from this emotional situation and people’s misfortune. You could align your PR strategy for future communication with the help of some of the best digital PR agencies in Gurgaon.
  2. Re-evaluate Your Plans: You must have prepared the plans according to the business objectives, but they stand to be dysfunctional. Relook your communication plans and get a new plan in place. Consult the best PR agency in Gurgaon for planning your communication strategy.
  3. Be a Strong Leader: Well, believe it or not, this is the time you need to show your leadership skills. This is the time you need to ensure your all clients, be in touch with them and show support via all means of communications. Make sure that your team is working hard and following all precautionary measures.
  4. Humanise Your Brand on Social Media: As almost every government of the country has ordered a complete lockdown to curb the situation, it is easy to accept that the social media channels will be the main communication channels as some of the best digital marketing companies in Gurgaon will be adapting working from home lifestyle. Therefore, if your business relies on communication with customers and clients, then social media channels can prove to be your next move.As it is the time to connect with customers sensitively and build awareness, you can adopt a short term strategy:
    • a) Connect with your audience honestly on social media platforms.
    • b) If you want to announce any important information or press release, social media can prove to be a good way.
    • c) As a brand, it is a great opportunity for social good such as discounts, giveaways, support and help who need it the most.

    Connecting with your audience on social media, delivering creative and regular communication can be the best opportunity for building your brand presence.

  5. Stay Prepared: As a brand or an organisation, it is your responsibility to keep your statements prepared for all possible scenarios. You must share your views on social media for the customer’s concerns on hygiene. This is where brand trust can be won and lost in an instant.
  6. Maintain Regular Communication: Never stop communicating with your audience and customers, even if your business has impacted highly. Government directives are changing regularly, but you need to maintain calm with your audience to maintain trust with them. You can connect them through social media platforms.
  7. Create Attractive Content: If you want to connect with your customers, you should develop creative and attractive content which can be very cost-effective. You can share some of the tips on how to restructure their businesses or tips to keep your employees motivated.

These are some of the tips that can be used to communicate with consumers and clients. Social media can play a very important role in bringing people together during the outbreak as this is spreading from coming in contact with the other person who might have symptoms of the disease.

Here are some of the businesses or brands that are extending their hand to help the government to help fight against the novel coronavirus:

  • Tata Group: Known for its generosity and philanthropy and going an extra mile to help in adverse situations, The Tata group has announced a massive donation of Rs 500 crore to fight the COVID-19. The funds will be used to buy personal protective equipment for medical personnel, respiratory systems, testing kits and setting up modular treatment facilities for patients.
  • Adani Group: Gautam Adani has joined the COVID-19 fight with a Rs 100 crore contribution to the PM Cares Fund. The Gujarat-based company has also promised to contribute additional resources to support the government and fellow citizens in emergency times.

Many other big players have contributed towards the fight of coronavirus. The only thing we can recommend you is to stay safe as individuals and do our part to help curb COVID-19.

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