conversion rate optimization

Conversion Rate Optimization Mistakes: by Top Digital Marketing Company

With the increasing number of online businesses and customers, Conversion Rate Optimization has become more advanced than ever before. The top website development company in Gurgaon found that many businesses fail to optimize their website because of which only about 22% of businesses are happy with their conversion rate.

Hence, we have enlisted the most common Conversion Rate Optimization mistakes which you must not make to successfully maximize the growth of your brand:

  1. Do not Underestimate the power of Mobile-Experience:

    Creating an effective mobile phone experience for your users goes beyond integrating a responsive theme for your website. In a world where over 52.2 percent of all website traffic is generated from mobile phones, you need to think about the mobile-users first.

    For example: While setting up a CTA button, a ‘Call Us’ option might perform better than the ‘Fill in Form’ option for the visitors.

  2. Creating a Poor Web Design:

    The leading e-commerce website design company understands that web design is one of the initial most effective tools which help you to convert a visitor into a sale, and in fact, well-arranged website design can help your potential audience to make a quick purchase decision about your product.

    For example: If you have a complex navigation system on your website, customers might face difficulty in finding the products they are looking for and may end up abandoning your site and purchasing from your competitor. Thus, you need to understand your user’s experience, purchase journey, and create a compelling yet simplified web design.

    engaging website

    Note: Today, if you don’t have a website, you may not be a brand – as per a customer’s experience. Thus, the user may declare you as not credible, before even getting to interact with your brand.

  3. Unoptimized Metadata:

    One of the best digital marketing companies in Delhi NCR understands that A successful conversion begins way before the customer lands on your landing page.

    It is very significant to optimize your appearance on the SERP section to establish an appropriate expectation of your website and the purpose of your website.

    You can do this by working on your metadata, which does not only mean putting in the keywords, but to also add value for the visitors. Use these tags to create the very first impression on your audience’s minds.

    For Example:

    meta tags

  4. Missing out on A/B testing:

    There are several ways to try out a single change but if you are stuck on a single option, you might be losing another better opportunity, which is why it is crucial to do A/B testing, as it can offer you an insight into customer’s behaviour and preferences.

    Here are some of the most popular A/B testing tools:

    • a) PII TestEngine
    • b) VWO
    • c) A/Bingo
    • d) KISSmetrics and
    • e) Convert Experiment
  5. Ignoring the Analytics:

    According to experts, many businesses fail to utilize the complete potential of the analytical tools available in the market.

    The top digital agency believes that ‘Analytics’ is one of the most significant benefits of selling your products/services online because it gives you access to your overall online activities including social media performance, tracking user experience, and much more which can help support you in effectively optimizing your conversion rate.

Want to maximum your conversions? We recommend you to get in touch with the best E-commerce website development services, The Marcom Avenue. The team will create a professional Conversion Rate Optimization strategy for your business which can assure a huge number of conversions and ultimately business growth.

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