Tushar Menghani

It is not easy competing with the market leader when your opponent is Amazon and Flipkart, the largest e-commerce retailers in the nation, who come with decades of experience and billions in the pocket. The story of this online marketplace is quite interesting and a story of constant passion and belief. Today, we are going …

How Big Basket Became People’s Favourite Online Grocery Marketplace? Read More »

As the novel coronavirus spreads even to the deeper parts of the world, the operating landscape of almost all industries has changed. With ventures being shut down all over the world, the advertising industry has taken a toll. While the traditional advertising mediums are highly being affected, there is a rise in consumption of digital …

9 Tactics To Refine Your PPC Campaign Performance in 2020 Read More »

As you know Social media is a versatile and powerful tool, especially for brands seeking to grow on the platform or to grow their customer base. If you are staying updated about social media marketing trends, you must have heard a buzz about social listening. If not, we will help you explain the term and …

Everything You Need to Know about Social Listening Read More »

In the previous blog we discussed some of the tactics which can help improve your brand’s reputation using search engine optimisation techniques. We shared some of our insights on SEO, which you can use to establish your online reputation. SEO has the power of creating a customer journey, a really awesome one or the worst …

Brand Managers’ Guide to Optimising Your Search Engine- Part 2 Read More »

The COVID-19 pandemic has disrupted economies and communities around the world. From basic social customs and working arrangements to the global movement of goods and capital, the world is undergoing a drastic change as the virus spreads its wings over the world. One of the industries that we are going to talk today about was …

Impact Of COVID-19 On The Insurance Industry And How To Get Through It Read More »

A global health crisis can either paralyze the industry or can strengthen it to outperform in the times to come. Well, that’s what we are observing during the global pandemic. As the spread of the deadly virus continues to spread, only some of the essential industries are operating to ensure that there is no shortage …

Digital Marketing Plan for Insurance Industry in the Wake of COVID-19 Read More »

While every industry in the world has been impacted by COVID-19 in the worst ways, industries like grocery, technology and some sectors of healthcare are still booming. With the sudden rise in demand for eatables, food and beverages brands are struggling to keep up with the low staff at the production plants. As the phase …

Ultimate Marketing Tactics for F&B Industry to Follow Post COVID-19 Read More »

The need to research and buy skincare, hair care and cosmetic products has built a community of people, especially millennials, who are choosing to become stylists to cater to the needs of the people looking for reviews, suggestions and tips. Be it beauty influencers who give glowing skin tips or professionals who flaunt their services …

Post COVID-19: Impacts and Opportunities in the Personal Care Industry Read More »

It wasn’t until 2020 that COVID-19 became a factor of importance in the cosmetics and personal care industry. Personal care and beauty industry is one of those industries who has noticed a drastic decline during the lockdown period. While the governments are designing and regulating the policies to deal with the current situation at hand, …

Strategies to Level Up Your Personal Care & Beauty Business Read More »

As the fear of COVID-19 persists all around the world, the only thing people are getting out of their homes is for taking fresh air, or for taking a walk with their dog or for getting essential items- the Grocery store. People are flooding stores looking for everything from cleaning supplies to groceries to food …

Marketing Tips To Boost Your Online Grocery Marketing Business Read More »