Simran Saluja

Simran Saluja is working as a Content Specialist at The Marcom Avenue. She is an avid reader, a full-time dog lover, and content creator by passion. You can always find her giving her take on life through social media.

5 Tips to Improve your Landing Page Conversion Rate by Top Digital Agency

With the pandemic, most businesses have gone online, whether small or big, mainly because people are more comfortable shopping online rather than in a physical store cause of the fear of getting Coronavirus pandemic. In fact, taking the business to the World Wide Web has enabled many companies to improve their sales – as they …

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4 Effective Ways to Use Social Media to Boost your Ecommerce Sales

The world is socializing at a much faster rate than it was predicted. Today, over 60% of the world’s population (approximately 3.81 billion people in the world) is actively using one or multiple social media platforms to search, communicate, interact and purchase products/services. Amidst this shift, the advent of the COVID-19 pandemic has drastically heightened …

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marketing agency in gurgaon

How Tinder’s Creative Marketing Swiped 57 Million Users Right?

Launched in late 2012, Tinder is one of the most used geosocial networking and online dating applications that allows users to swipe right or left to like or dislike other people’s profile based on their photos, bio, and interests. Tinder was built and launched under the start-up incubator Hatch Labs as a joint venture between …

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Top 7 Effective Ways to Use Social Media for Market Research

Market research forms the backbone of any start-up as it helps in developing a product/service that the end users require. However, not every business entrepreneur can afford to invest in this vital tool before starting their business. Well, social media is the perfect source of market research – that can act as a representative sample …

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Content Marketing Hierarchy

How to make the content marketing hierarchy of needs work for your brand?

Today, brands are struggling to establish their brand identity and feel lost in the clutter of information. The competition has risen so much in the recent past, in every category that a distinct market strategy or so to say having a unique and clear content strategy and communication holds a pivotal role in establishing a …

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Google BERT Update

Google BERT Update- Understanding Long-tail Searches Queries

Google is the preferred website for all things searches for approximately 92% of the people on the planet earth. People are looking for answers, for questions they can’t frame or just know nothing about. BERT is the biggest change in Google’s algorithms in the last 5 years. With this update, Google intends to understand our …

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