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Ogily’s Six Arsenals for Copy that Sells!

David Ogilvy, the founder of Ogilvy & Mather, is widely recognized as the “Father of Advertising” and the “Original Mad Man.” He gained prominence for his advertising work and played a significant role in building a multibillion-dollar company. He also created hugely successful campaigns for clients such as Shell, Rolls-Royce, Dove, and more such brands. …

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Flipkart’s Merger and Acquisition of Myntra

When Flipkart Turned Fashionable… Flipkart, one of India’s largest e-commerce companies, made headlines in 2016 when it announced the acquisition of Myntra, a leading Indian online fashion retailer. It bought out the majority stake of Myntra’s investors making it a wholly-owned subsidiary of Flipkart. When Flipkart turned Fashionable… Game-Changing Move in the Indian E-commerce Industry …

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The Next Big Digital Marketing Trends to Look Out for in 2023

As we enter 2023, digital marketing agencies in India are keeping a close eye on the latest trends in the industry. From AI-powered personalization to the continued rise of social media. These trends are expected to shape the way that businesses approach digital marketing in the coming year. As a result, many companies are turning …

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Google Rolls Out December 2022 “Helpful Content” Update

The update includes new signals as well as a helpful content update for all languages. Google has released its December 2022 “helpful content” system update, which has been in the works since the 5th of December. It is the first significant update since the August 2022 update. The December Content Update Google’s helpful content method …

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How do Customer Insights Help in Creating a Digital Strategy for Brands?

An effective digital strategy is essential for success in the modern business landscape. However, what is often less clear is how to go about developing such a strategy. How do you know if your digital strategy is effective? And how can you make sure that it continues to meet the needs of your customers? In …

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