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Disasters, crisis and pandemics can disrupt the company’s marketing strategies which consequently affect its reach and performance. A marketing agency helps advertise products and services with a focus on increasing its sales and enhancing the reach of the brand. Even in times of a pandemic, the role of digital brand marketers does not vanish or …

5 Ways Digital Brand Marketers Can Be Relevant During The Pandemic Read More »

Hospitality industry benefits from travel, accommodation, and food. People flock to vacation sites and to spend the holidays, to unplug or simply to explore. To maintain its share in the market and always be on the mind of their customers, it’s important to have strategic public relations with the relevant industry media partners. People gravitate …

How is Public Relations Important for the Hospitality Industry? Read More »

There are times in the trajectory of brands that pose a challenge or threat to taint the brands’ long-built identity, recognitions, fame, and desire in the market. Such roller- coasters are periods which test the brands’ resilience, strategies, and approaches in their arsenal and what communication techniques they come up with to resolve the crisis. …

How Can Public Relations Help Brands During a Crisis? Read More »

Pay per click marketing presents a significant opportunity for digital marketers to grow their traffic and conversion metrics. It is also called as search engine marketing and involves paying for advertising placement on search engines, advertising networks, and other websites. The idea of Pay Per Click can be counted from the famous proverb “you get …

5 Components of Successful Pay Per Click (PPC) Marketing Read More »

Imagine yourself checking your boring mailbox and finding mail with a music video from one of your favourite brands. Surely the music video must have brought a smile on your face and made you feel valued as a subscriber. This is the reason why video email marketing is considered an effective marketing strategy that paves …

6 Effective Ways to Use Video in Your Email Marketing Read More »

User-generated content (UGC) makes your brand more appealing and your marketing more genuine to the audiences discovering you. It also helps to maintain good relationships with existing customers. Statistics show that 84% of customers trust peer recommendations more than any other source of advertising, 93% of consumers find user-generated content helpful when making a purchasing …

4 Tricks to Create and Encourage User-Generated Content Read More »

Social media managers are responsible for curating a brand’s social channels. They monitor, moderate and respond to audience comments; manage social media partnerships with other brands; and create and/or post shareable videos and images. They also strategize and execute digital marketing campaigns and gather and analyze the data results from those campaigns. Around 47% of …

Top 3 habits for successful Social Media Managers in 2020 Read More »

Social media marketing can bring remarkable success to all kinds of businesses if used wisely. Marketing through social media is one of the most versatile and cost-effective strategies that businesses can use to reach their target audience and boost sales over time. That’s why 97% of marketers are using social media to reach their audiences. …

5 Social Media Marketing Trends to be followed in 2020 Read More »

Reputation of brand whether offline or online plays a very important role in making or breaking the brand. Not all the times, customers are happy with a brand and it is said that the occasional unhappy customer is inevitable for businesses of all sizes and industries. It is very important to address customer complaints quickly …

6 tips for improving Online Reputation Management (ORM) Read More »