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Understanding the marketing strategy of selling needs over products

How often have you found yourself encountering an advertisement and thinking, “Yes, I absolutely need this!”? Have you ever wondered what drives this compelling urge? It’s a clever marketing strategy initiated by the brand to make you believe that you NEED a certain product. But is it a genuine requirement or are we just too …

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How storytelling is transforming the brand’s marketing strategy?

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In the bustling world of marketing where every brand is running towards a finish line of visibility and audience engagement, there exists a universal truth. Every brand is struggling to etch its unique imprint on the minds of its target audience. It’s like a racetrack, where every brand is hustling to find its own distinctive …

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Neuromarketing: Unveiling Subconscious Influences in Consumer Behavior

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In modern marketing, where the battle for consumer attention is fierce and unending, creative agencies, are perpetually seeking innovative ways to connect with audiences. Among the powerful tools at their disposal is neuromarketing, a field that delves deep into understanding the subconscious influences that shape consumer behaviour. Neuromarketing has redefined the landscape of advertising, bringing …

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Enhancing Your Marketing Skills: A Unique Selection of Indian-authored Books

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In the dynamic world of marketing, constant improvement is the hallmark of the best marketers, regardless of their current proficiency. If you’re on the lookout for unconventional and lesser-known marketing literature to further elevate your skills, we’ve compiled a list of exceptional books authored by Indian writers that cater to marketing communication agencies and digital …

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7 AI Marketing Trends Set to Redefine 2024

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Digital Marketing is a dynamic world where staying ahead of the curve is not just a strategy – it’s a necessity. Every day we are evolving and growing with new trends. Creating new ways to reach the target audience and identifying new business opportunities are all part of our journey. As we gear up to …

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Striking the Perfect Balance in Content Creation with AI and Creativity

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There are two powerful forces at play in the world of digital marketing – artificial intelligence (AI) and human creativity. AI has transformed the way brands strategise and execute their marketing efforts, with its ability to analyse vast amounts of data and deliver hyper-targeted content. On the other hand, human creativity brings a unique touch …

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Indulging in Brand Experiences: Experiential Marketing in the Digital Era

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Digital disruption has transformed the ways of marketing. As 57% of the worldwide population has their hands on the internet, there is no way people won’t accept anything less from brands and companies. Experiential Marketing is not the Latest Fad When it comes to experiential marketing, no better example comes to my mind than an …

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Why should organisations develop in-house digital marketing tools over 3rd party tools?

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In today’s digital era, where businesses are engaged in fierce competition to capture the attention of their target audience, the world of digital marketing has become more dynamic than ever before. As organisations strive to create an impactful online presence, they are continuously on the lookout for innovative solutions to stay ahead in the game. …

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Decoding the Power of Google Ranking Factors to Boost Your SEO Strategy

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In the vast and ever-expanding digital world, securing a prominent position on Google’s search engine result pages (SERPs) has become the ultimate quest for businesses striving to thrive online. As the undisputed leader in search, Google employs a complex algorithm that meticulously evaluates numerous ranking factors to determine the visibility, credibility, and overall success of …

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Elevating Brands through Thoughtful Connection: The Power of Personalization in Marketing

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You’re strolling through a shopping mall, and a salesperson approaches you, calling you by your first name and recommending products tailored to your preferences. Feels good, right? Well, that’s the power of personalization and digital marketing company Gurgaon is committed to giving you exactly that. By delivering customized content to your customers, you create an …

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Understanding the marketing strategy of selling needs over products

How storytelling is transforming the brand’s marketing strategy?

Neuromarketing: Unveiling Subconscious Influences in Consumer Behavior

Enhancing Your Marketing Skills: A Unique Selection of Indian-authored Books

7 AI Marketing Trends Set to Redefine 2024

Striking the Perfect Balance in Content Creation with AI and Creativity

Indulging in Brand Experiences: Experiential Marketing in the Digital Era

Why should organisations develop in-house digital marketing tools over 3rd party tools?

Decoding the Power of Google Ranking Factors to Boost Your SEO Strategy

Elevating Brands through Thoughtful Connection: The Power of Personalization in Marketing

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