The essence of any business is its customers. Today, it has become more important to understand what the customers want than to design an offering, and this same rule applies when you market the product. Understanding customer behaviour has become so core to the process of targeting and selling that any business that doesn’t do it is either struggling to stay afloat or has already run out of business.
As the leading integrated marketing agency, we have taken this opportunity to curate a list of 5 tips to help you understand What Customer is expecting, and what you can do to target them effectively and strategically. Here it goes:
Leverage Social Media Reach & Impact: Every platform has its key features that enable brands and their potential target audience to interact, engage, and form a harmony that satisfies each other’s needs. Social Media Platform analytics allows brands to understand what is that their customer is looking for, and also enables them to offer their product/service/brand in a way that will help make a sale.
Further, in recent years, social media has experienced a huge boom, and over half of the world’s population has access to Facebook, LinkedIn, Twitter, Instagram, YouTube, Pinterest, and more. According to a study, it has been found that social networking reaches and engages at least 1 in every 4 people around the world and is growing by the second.
- Visuals have the highest chances of making a difference: People are almost always on the go. As the leading digital marketing company in Delhi NCR, we can say that consumers have repeatedly demonstrated a positive response to visually pleasing, aesthetically designed, and beautifully curated graphics, photos, videos, and more. A great video or image can go viral in no matter of time – it can entertain people, incite feelings, or share the information which otherwise missed to reach the audience.
Nobody likes to waste, especially not the customers: Impatience is the most common reason for lost business, and there is no denying that people have become more impatient than ever before. Consumers don’t have the time for the website to load, they can instantly switch, they don’t have the energy to wait for you to find them the best deal if they find it elsewhere, and they will leave without giving a second thought.
After waiting for three seconds for a site to load, 57% of consumers will abandon a site, and 80% of them will never return again.
- People like to engage and feel appreciated: Many businesses nowadays, especially at the beginning of their social media journey, engage their potential audience by launching #ContestAlert! Ever wondered why? Well, it is because people like to create content, engage with brands, and feel appreciated for their efforts. So, design a campaign now and then to engage with your audience via social media to make them feel more included in the relationship.
- Pour your heart out, cause why not: Honesty can never harm anyone. Brands should speak the truth about their product or service because customers want to invest in something that they can trust. Incorrect information, poor reviews, hidden charges at checkout, and unclear details are all things that change online consumer behavior in a negative way. So, why not be honest and upfront about your product/service?
Conclusion: Your audience is smart and opinionated. So, if and when you are trying to improve your marketing strategies or even our trying to make a sale, make sure that you are investing enough time to understand your customer behaviour because that is what will help you target more effectively. Further, as one of the best digital marketing companies in Delhi NCR will always recommend you to follow your heart and, most importantly, the analytics because data is the king to leverage the unknown.
The Marcom Avenue is a leading digital marketing agency in Gurgaon that offers a range of digital services from social media marketing to search engine optimization services, from UI design to website development, from public relations to film and video marketing services. The company is equipped to meet all your marketing needs.
Reach out today for a free analysis of your brand’s marketing.