Did you know that according to a study by Hubspot, 72% of consumers that did a local search visited a store within 8 Kilometers.
The top digital agencies in Gurgaon found that Local Marketing is the latest opportunity for businesses to boost their visibility amongst its potential customers and improve their business sales/footfalls.
This is because when a customer is looking for any service, Google displays relevant results and nearby service providers based on the user’s current location.
If you are new to the concept of Local Marketing, this blog will help you to understand what it means:
What is Local Marketing?
Local Marketing, often known as Location-Based Marketing is a process of optimizing your website and online advertising with the goal of targeting local customers within a specific radius around your physical store or outlet.
You can elevate your local marketing performance by applying these easy-to-follow strategies for your business.
5 Strategies for Successful Local Marketing
- Optimize your Website for Local SEO:
The best SEO services company in Gurgaon understands that the local SEO practices are constantly evolving, which makes it very important to stay updated and consistent.
Since search engines are dedicated to deliver relevant information based on the user’s location, you need to optimize your local landing pages according to the neighbourhood details.
To localize your business website ensure that you:
- a) Include city and state names in Title Tags
- b) Optimize Meta Descriptions in order to explain the products and availability details.
- c) Implement localized schema markup for local business names, addresses, and phone numbers.
- d) Include specific street names in website’s URL structure.
- e) Mention your Working hours, directions and localized descriptions in the landing page content.
- Use Social Media as your Strength:
You might already be using social media for your business but just having an account is not enough. If done right, your social media marketing can become one of your most powerful tools for business growth.
The leading social media optimization services in Gurgaon suggest that you should begin with updating your social media content and ensure that you upload the current details in the bio section. Use the platform to share all the necessary details about your business – your website, address, working hours, store pictures, logo and much more.
Once your details are updated, focus on finding new customers by creating some valuable content for your social media feed. Creating such engaging content on a regular basis will allow users to interact with your business.
- Online Reputation Management:
Your online reviews are an influencing factor for both your customers and Search Engine ranking. According to some experts, 76% of potential customers trust user-generated reviews and ratings as much as a recommendation from family or friends.
The top digital marketing agencies in Delhi NCR explain that you can increase the number of reviews by reminding your users to leave feedback about your business on Google.
Integrate a widget on your website which directly takes users to the review-writing page. Also, you can share an attractive email or social media post asking the customers to leave a review.
- Analyse your Competition:
Spend some time understanding your competitors’ techniques for attracting new local customers to their business. Since, you share the same targeted audience, you will get some really effective ideas to apply to your marketing strategies.
For Example: If your competitors are running Instagram Ads on a regular basis to reach out to more nearby customers, then Instagram might work for you too.
Note: It is not necessary that every plan would have the same results. So, you need to adapt new strategies and analyse the results to learn what works best for you.
Applying these strategies will help you in uplifting your local marketing efforts and increase your customer reach and engagement.
If you are looking for constant support in improving your business/sales via local marketing, we suggest you reach out to the best digital agency in Gurgaon, The Marcom Avenue. The agency will design and curate expert strategies for your local business that will draw people and sales.