Youtube is the first thing that comes to our mind when it comes to Video Marketing, but believe it or not Video Marketing is much bigger and broader than this. In fact, did you know 4 out of the top 6 video watching channels are social media platforms.
Research by HubSpot proves that almost 54% of people prefer to watch video content, which means there is an urgent need for businesses to put their hands into Video Marketing.
The top digital agencies in Gurgaon understand the urgent need for change, hence this article will shed some light on the ever-growing power of Video Marketing for any business:
Videos Earn Customers’ trust:
Videos help businesses create a loyal customer base, which in turn promises improved conversion and sales. These are one of the most effective tools to engage with an audience and ignite some emotions.
This is why, youtubers are considered as the most powerful social media influencers when it comes to brand promotion. Many customers doubt the reliability of a product/service while making a purchase online but using video marketing can effectively convince such customers to engage with your brand.
Google Loves Video Content:
Here is a whooping fact by Moovly: You are 53 times more likely to rank higher on Google if your web page includes Video content. Also, having engaging videos on your website is a leading factor that encourages visitors to spend more time on your website, improving Bounce Rate and hence, improving your website’s ranking.
The best digital agency in Gurgaon suggests that your videos should be SEO optimized i.e write interesting and eye-catching titles and descriptions. Also, add a direct link to your website and landing pages, giving your customers an opportunity to take the further steps right from the point of user journey.
Great Way to Explain Everything:
As Facebook’s Engineering Director Srinivas Narayanan mentioned, “If a picture is worth a thousand words, a video is a library.”
So, if you are planning to launch a new product, service or a brand, there could be no better way than a video to explain the details of your latest offering. Considering 44% of people watch 5 or more videos online every single day, Video Marketing makes the best platform to reach more users.
Everyone Enjoys a Good Video:
The time has gone when people used to read about the products they were buying. Today’s customers are too busy to engage in long descriptions, instead they want to watch the working of the products.
According to the best digital marketing agency in Delhi NCR, Video Marketing has the capability to capture a wider audience, even the laziest ones.
#QuickTip: With a good video, you must not miss to include great audio to capture the audience. (use a good quality mic)
There are multiple video types which allow you to engage with different audiences, and it is very important to know them before you get into video creation for your brand:
- Brand Videos: These videos are created with the goal of communicating a brand’s mission, vision and culture.
- Event Videos: Event videos are a great way to share your experiences and build a feeling of connection with the viewers.
- How-To Videos: Such videos are very popular and high-performing. People love brands who can solve their problems.
- Live Videos: Broadcasting live (in a layman’s term- Going live) on your social media will engage your audience with the brand in real-time.
- Interviews: Producing video content around expert opinions is an amazing way to deliver value to your viewers.
- Animated Videos: Anime is one of the most creative ways to reach the heart of potential customers while having complete creative freedom.
#QuickTip: People do not like if you show them the product, whereas, people will be indulged in your product/service if you show them what it is capable of doing.
Now, if you want to rule the Video Marketing game, we suggest you seek support from the best digital marketing company in Gurgaon, The Marcom Avenue. You will receive expert support from experienced professionals to create an effective video marketing strategy, designed to take your business to new heights.