digital marketing agency

4 Most Essential Digital Marketing Channels to follow in 2020

If your digital marketing strategies consist of certain SEO practices or placing a few ads here and there, believe me, there are a ton of marketing opportunities that you are missing on.

The best digital marketing company in Delhi NCR found that most businesses fail to utilize the maximum potential of digital marketing, which is why we have curated the list of the most effective marketing channels which can help you change the fate of your business:

  1. Video Marketing:

    According to a report by OptinMonster, 89% of video marketers have witnessed a promising ROI and 87% of video marketers confessed that videos helped them to increase their website traffic.

    With the constant growth of digital platforms, customers are more inclined towards video content while learning about a new product, or even while reading an informative blog.

    One of the top digital agencies in Gurgaon understands that investing your time and efforts into video marketing will help you to boost user engagement and improve your SEO performance.

    To get a deeper understanding of Video Marketing, here are 4 Reasons Why Video Marketing Is The Most Powerful Tool.

  2. Voice Search:

    According to a survey performed in 2019, about 50% of the users utilize voice to perform a web search, and the numbers have been growing constantly ever since. This implies that by ignoring voice search, you are already missing out of a huge portion of the market

    So, an efficient voice search strategy will allow you to increase your business’ visibility and create an ever-lasting experience for your consumers. Still, doubting voice search? Learn more about Voice Search on our blog.

  3. Email:

    Email marketing has been around for quite some time, but the fact is, top digital agencies recognize Email marketing as one of the most influential digital marketing tools when it comes to building brand awareness and developing a strong relationship with potential customers.

    If performed right, Email marketing can give you an opportunity to interact directly with the users and share your brand updates, latest posts, special deals, and a lot more.

    You can also create personalized Emails for your users by creating a pre-defined segment based on their interests, gender, geolocation, and more.

  4. Social Media Marketing:

    With over 376 million users in India, social media is undoubtedly one of the most crucial elements for any digital marketing strategy.

    Here are some advantages of engaging in a social media strategy:

    • Boost brand awareness.
    • Create a two-way communication with your audience.
    • Attract potential leads through ads.
    • Empower brand value.
    • Attract traffic to your website.

    This is the reason, the leading social media optimization services in Gurgaon never misses to include social media while creating an online strategy for any business.

We understand that in such a dynamic environment, it becomes a challenge for businesses to stay ahead in the digital marketing domain, but do not worry because the top digital marketing company in Delhi NCR, The Marcom Avenue is dedicated to helping you in creating an incredible marketing strategy while following the market trends and effective tactics.

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