“A Good PR Story is infinitely more effective than a front-page ad.” ~ Richard Branson
Your PR strategy is arguably one of the most powerful weapons for your brand to create a positive reputation in the eyes of your potential clients. If your goal is to earn the public’s trust and loyalty, then you have to up your game and do something more than just generalized product promotions.
While understanding the new digital space, the top PR agencies in Gurgaon embrace the need for personal public relations for a brand to succeed. In this blog, we will talk about some great tactics which will help you to make your Public Relations personal and more effective:
Know Your Audience:
Before you engage in any conversation, spend some time to understand what your audience and media likes or dislikes because with a gazillion company messages coming daily, no one is interested in another generic message.
Do your research and once you know what your desired clients are looking for, discuss about it, offer something they’ll be interested in. This is a great way to show that your brand cares about them and it enhances the odds of engagement.
Personalization is a great way to earn your customer’s loyalty and offer exceptional customer experience and establish a life-long bond.
Add a Personal Touch:
The best PR agencies in India understand the need for a meaningful connection with consumers and journalists at the same time. When it comes to consumers, you need to add some emotional touch to earn more customers, and with a media relation, you will earn good publicity.
As mentioned above, just some non-exclusive phone calls or email is not going to work; you need to go an extra mile. You need to first deliver something of their interest, which will encourage them to talk about your brand and engage with you.
Another great way to add a personal touch is telling a story. Inside stories are an interesting tactic to give the feeling of relativity to your clients. Pitch in an employee story which you feel the audience will connect with.
Your clients or the media are not at all interested in talking about your business, so you need to connect with them in a friendly manner. Great Public Relations are not formed while talking about business. When you create a friendly relation, your clientele will be more than happy to utilize your services and the media will be interested in deserving you.
This will give the feeling of communicating with a human instead of a brand. The top PR agency in Delhi witnessed that no one likes to connect with a brand with zero human touch. So keep your business second and keep the public interest first.
Quality Over Quantity:
This is a widely used phrase, and fits perfectly in Public Relations too. With the constant growth in technology, you might be able to reach out to hundreds and thousands of individuals instantly, but will it allow you to create an emotional connect? No.
Instead, engage in two-way communication to improve your connection base. Bots and auto-messaging systems won’t create a strong bond for you. You need to reach out to people personally and leave an impact on your audience.
Aiming to earn your audience’s trust by personalizing your Public Relations strategies? Seek support from experts because the best PR agency in Gurgaon, The Marcom Avenue, specializes in personalizing brand’s PR strategies to leave a strong impact on the public and the media.