Facebook was launched in 2004 by Mark Zuckerberg and recently it celebrated its 16th birthday on the 4th of February 2020. Facebook emerged out to be the best social networking site over these years with unmatchable popularity. For advertisers and marketers, Facebook is like a boon which has allowed them to reach billions of potential customers with derived research and analytics. 67% of social advertisers consider Facebook to be the most effective social media platform they use. This is the reason there are about 7 million advertisers on Facebook. The potential reach of advertising for Facebook is 1.9 billion and in 2020 this number is expected to reach exponentially.
And, as Facebook recently completed 16 successful years and stepped into its 17th year, we decided to underline the recent trends that the marketers should follow in 2020:
1. Live Stream:-
In 2020, you can integrate many interactive activities with the Livestream feature. You can opt for so many tools that help you to Livestream professionally including mini-game, quiz, lucky draw, online voting, interview, multiple-choice, etc. These tools will help you to engage more users with your Livestream and build an effective brand communication strategy.
2. Facebook Watch – Pocket Video:-
According to the study, people spend more time on Facebook Watch (FB Watch) than their news feed. In 2019, with Facebook Watch (FB Watch), video content is taking the dominant lead in content formats. Pocket Video is a short video format. Some brands choose to produce a TVC ranging from 30 to 60 seconds and run it as a Facebook ad. There is no length limit for video content. The key is to foresee how customers feel during the video. Customers will even watch a 10-minute video if you can stably keep customers feeling good for the whole video. Thus, the content of your video is all that matters.
In today’s time, people always aim to read personalized content. Therefore, instead of focusing on product description indicating how good it is, you should directly point out which group of the customer is suitable for the product. For example, if you are offering an online MBA course make groups of your target audience and build personalized content for them. It could be like a post with heading “Online MBA course for working people” or “Why students should prefer an online MBA course?” These personalized heading will entice your audience to go through your post as they can relate to it. Personalizing can surely help you to turn your potential audiences into your potential customers.
4. Facebook Stories:-
Facebook stories with around 500 million users and 1 billion uploads every day, are going to play an important role in the future of social media trends. The main reason behind this is that Facebook stories have fast update feature and are momentariness. This helps marketers to build creative brand communication strategies with the available budget. The factors that decide the success of your stories include the content of your post, posting frequency and out of the box ideas. The best social media marketing agency in Gurgaon recommends various type of content for Facebook stories. This includes product images, customer’s images, behind the scenes, etc.
The Marcom Avenue is a digital media marketing agency provides all kinds of digital marketing services ranging from Paid Marketing to Website Designing & Development, from content marketing to SEO services.
If you are looking for an integrated media & marketing communication, get in touch with us today.