The world is socializing at a much faster rate than it was predicted. Today, over 60% of the world’s population (approximately 3.81 billion people in the world) is actively using one or multiple social media platforms to search, communicate, interact and purchase products/services. Amidst this shift, the advent of the COVID-19 pandemic has drastically heightened the social media usage by over 10.5% as in July 2020, compared to July 2019, according to the Global Web Index survey.
As the best social media optimization services in Gurgaon, The data clearly suggests that social media is among the leading avenues for any brand (local or global) to market their product and services to their target audience. This significant shift towards social media platforms has not only assisted in enhancing brand reach but has also helped improve e-commerce conversion rate (sales) for several brands.
All the facts clearly make social media the perfect choice for advertisement, brand promotion, influencer campaigns, and whatnot, but it isn’t as easy as it sounds. It is not about only posting a picture with a caption to sell something, but about strategically curating content that engages the audience at the right time.
So, to help you get your social media game going that boosts your e-commerce sale and attracts the right audience, we, the top digital agencies in Gurgaon, have curated a list of 4 Effective Ways to Use Social Media to Boost your Ecommerce Sales:
Invest in Social Media Ads:
One of the most essential tactics to drive sale to your website is by putting social media ads. Instagram is one of the most commonly used platforms for social media ads that not only drive results in terms of sales but also improve brand recognition via likes and followers. As amongst the top ad agencies in Gurgaon, we suggest that you use the shop now ad-feature on social media to showcase your product/service using a video to boost sales.
Engage Users by Promoting their content:
People like to be recognized for their efforts, especially on social media platforms. If your follower creates content either on a story or post, promote it by re-sharing on your platform. This gesture will make them feel a part of your brand and enhance loyalty. This will also help build credibility amidst your potential audience and improve e-commerce traffic and sale!
Come up with Relevant Contests/Offers/Discounts:
There is a lot of competition on social media nowadays, and there are n number of brands making their way up to the top just by launching relevant contests, offers, and discounts to draw audience attention. This is an effective method because it not only attracts potential audience but also helps tap innumerable users who are following the engaged contestants. It’s like a pyramid scheme – you tell someone, someone tells 3 different people. It quickly enhances brand awareness and draws traffic to e-commerce.
#ProTip: As one of the leading digital marketing agency in Gurgaon, we suggest that you find every occasion to drive traffic via contests because it can help you engage a vast number of audiences within a minimal investment.
Use Social Media Analytics:
Trust your social media analysis without a doubt! Why? Because they are personalized based on your customer base, reach of your posts, tells you whom you should target, when to target, what time to post, and so much more. Social media analysis also helps create more targeted content that effectively and efficiently engages the users without wasting efforts.
So, if you have not yet invested in social media to improve your e-commerce sales, then it is the time! As the best social media optimization company, we suggest that you dive right into establishing and enhancing your social media account to improve future results.
Also, if you are looking for professional guidance or a creative team to help you get on track, then you can connect with us – the best social media marketing agency in Gurgaon, The Marcom Avenue, today!