With Google receiving more than 90% of the global search queries, reaching the top of Google’s Search Engine Result Page is a goal which every business owner wants to achieve, but how can you outrank your competitors and achieve a higher ranking?
Before we dive into the step-by-step journey, it is very significant to understand the need of an effective Search Engine Optimization strategy to boost your website ranking.
Why do you need SEO?
The best SEO services company in Gurgaon explains SEO (Search Engine Optimization) as the process of improving the visibility of your website which eventually raises the quality and quantity of your website traffic.
Every brand strives to create an effective SEO strategy because it is an unbeatable tool to raise brand awareness and enhance business growth.
A higher Google ranking promises more authority, higher traffic, and more revenue because the leads generated from search engines offer a high conversion rate and reduced advertising costs.
Now, the main question arises, how can you raise your ranking and dominate your competitors? The leading digital marketing agency in Delhi NCR has curated a list of the most effective strategies to help you beat online competition in the search results:
An in-detail keyword research is one of the most crucial steps in outranking your competition. Many brands focus on just the short-tail keywords while creating content but such keywords have stiff competition. Whereas, if you work on long-tail keywords consistently you have a better chance to rank higher.
For Example: If you are selling Home Furniture online, instead of working on short-tail keywords like ‘home furniture’ or ‘buy furniture’ target long-tail keywords such as ‘buy home furniture online’ or ‘best place to buy furniture online’.
Deliver better User Experience:
Always remember that Google loves happy users. So, optimize your website to provide an exceptional user experience. Create an engaging layout for your website. According to a recent study, 38% of users will stop engaging with a website that has an unattractive layout.
The best website design and development company in Gurgaon understands that there are multiple tactics which will help you create an amazing UX and improve the time your visitors spend on your website. Once your users start to love you, Google will notice and improve your website’s ranking.
The quality and quantity of other domains which link to your website has a major impact on your web ranking. Having your link on a trusted website tells Google that you are a reliable source and hence will prefer to improve your ranking.
You can increase the number of backlinks to your website using these tactics:
- Create valuable content which other pages want to use on their website (they wouldn’t mind mentioning your website while using your data)
- Connect with related website owners and ask them to link to your website.
- Create content for other websites i.e Guest Blogging
Note: Avoid any Black Hat techniques to create links such as buying links because Google can recognize such activities and penalize your website and your website may never rank.
Images or Visual Content is a great way to engage with your audience, since no one likes to read loads of text while looking for relevant information.
Such interesting content will help you to improve your website’s performance. Ensure that you use a relevant file name and alt tags so that Google can recognize that the images are related to your content and rank your website above your competitors.
With thousands of new updates coming up regularly, it becomes a challenge for business owners to be on the topic of this SEO game, so we suggest you to contact the best digital marketing agency in Gurgaon, The Marcom Avenue. With industry professionals, the team will create and execute a strategic SEO plan to beat your competition and help you reach the top of the SERP page of Google.