As a marketer, you would be familiar with the impact of influencer marketing on engagement and business performance. Marketers are always on the lookout for innovative and aggressive techniques to strengthen their brand reputation and acquire more customers. The growing popularity of social media and the internet has encouraged most brands to have a stand-out and powerful online presence.
With the introduction of short-video sharing platforms such as TikTok, brands have started to invest more in influencer marketing. Influncer marketing is not only limited to TikTok but Instagram has also its perks. With IGTV, Live, Stories and more, Instagram has been able to become one of the best platforms for marketers to engage with their target audience through interesting activities. By reaching out to the best social media marketing agency in Gurgaon, brands can create a market for themselves as they will help in developing the creative and engaging marketing strategy for them as per their industry.
In order to be a successful influencer, your content and strategies of influencer marketing should be able to generate high engagement rates. Engaging your audience with your content takes a toll of hard work and creativity.
Challenges faced by Social Media Influencers
If you wish to become an influencer, there are some challenges that you will face in order to generate direct engagement. Now, let’s have a look at some of the possible challenges which you may face when trying to engage with your audience:
- Getting-to Know Your Audience:
This is one of the biggest obstacles in becoming a successful influencer that gathers high engagement. You do not know who your audience is. If you do not know your audience and whom to target, this will put you behind in the marketing game.If you want to know who your audience is, you need to create audience personas for your ideal followers just like a brand creates the customer personas. There are many tools which will help you to create audience personas. Consult some of the best digital marketing agencies in Gurgaon for attracting a large base of audience through various platforms by creating your business’s best digital identity.Once you get to know the mindset of your audience, it is easier to bring that X-factor in your influencer marketing campaign which will enhance the engagement rate and bring real followers.
- Finding the Right Social Media Platforms:
Apart from understanding and knowing the audiences and their requirements, there is a need to find the right social media platform for your brand. It is crucial for you to understand what social media sites they spend most of their time on. If you ignore this aspect, you may end up creating your profile on every social platform with zero result at hand and a lot of wasted energy.Once you get to know where your target audience spends the most time, you will have to focus your initial efforts on that platform only. Researching about every platform will help you in finding the best suited social media platforms for your type of content.When you get to know the pros and cons of each social media platform, you will get a better idea of how they will help you in gaining engagement.
- Selecting the Right Visual Content Formats:
Create visual content that will engage your audience as much as possible, especially if you are an aspiring influencer. Some of the most popular visual formats include gifs, videos, and images. Hire the best social media marketing agencies in Gurgaon for the best brand communication strategies for your brand.One can even use infographics to communicate important information or data. Turning your complicated information into infographics will draw the attention of your followers. This will help you boost your engagement rate on social media. You can also reach out some of the best video production agencies in Gurgaon to create appealing video content that will support your case.Images are also a reliable way to create visually appealing content. The use of images on social media platforms like Instagram, Pinterest or Snapchat is increasing at a tremendous rate. When compared to a normal text post, using relevant and attractive images trigger more engagement on social media. The images can also build your reputation and increase your exposure.
- Finding the Right Time to Post:
Always ensure that your postings are scheduled during the peak hours of your audience on social media. This will help boost your engagement rate. In other words, you must post your content when the majority of your followers are online.Remember that the peak visiting hours of audiences will change according to time zones. To identify the best times, you need to experiment by posting your content at different hours of the day.Monitor the results and see how and the post is getting a maximum response from your followers. Once you find out the best times, continue posting your content at those particular times to get the maximum engagement rate. Some of the best ad agencies in Gurgaon will help you in optimizing your influencer marketing strategies.
Conclusion
Are you all ready to set up your influencer marketing campaign on social media? Try to overcome these challenges and the influencer marketing game is yours. Challenges are what makes or breaks anyone. Knowing the possible challenges faced when aiming for a higher engagement rate on social media platforms will help you to prepare for them accordingly.
Otherwise, for any advice on how to promote your brand through influencer marketing, you can Reach out to The Marcom Avenue, one of the best integrated and marketing communication agencies in Gurgaon.
