Have you ever managed social media handles for a business? If yes, then you must be knowing how different; it is from handling a personal account on Instagram. Many of you firstly used Instagram for personal use. So, how will you know which strategy works best for your business account?
This blog will outline what social media marketing mistakes you can avoid to put up the perfect social media strategy, which will work for all the platforms. Be it Instagram, Facebook, Twitter, Linkedin, Google or any other platform.
The best digital marketing company in Gurgaon will act as the catalyst to maximise your brand’s social media platforms reach. They will be working dedicatedly to maximise the ROI of your Instagram account.
Following/Interacting With Profiles:
The first thing to consider is to avoid random interactions or following any account just for the sake of it. We understand there is a big hype around increasing following and followers in the present time. However, it won’t print a good image for your brand.
With good strategies and the correct type of content planning, you will have a good following that will include a pool of prospective clients. Also, following similar accounts your business is into and commenting on random posts can surely increase the traffic on your website, but you need to make sure you follow the right type of accounts.
Apart from interacting and engaging, use the relevant hashtags. That relates to your business searches and your business category. It will give you good traffic on your Instagram page. Growing a follower base with random people may lead to fewer interactions which will also reduce the size of potential clients.
Avoid creating the same type of content:
Too many business organisations get into the rat race of regular posting. To overcome this pressure, they either post similar content or revamp the content already used.
This will decrease the engagement on the page, and in a short period, the followers will drop too. One of the biggest reasons behind it is the crunch of time. It is understandable that a good social media strategy and content planning definitely will need ample time. Though, business groups already have a plethora of things on their plate and often miss this part. So, to ease this situation, they should aim to hire the best digital agency in Gurgaon.
Sometimes all it takes is a deep understanding of competitors’ social platforms and research. What are the current trends to develop a good content strategy?
Posting every day or showing you are active through other features such as stories, IGTV, reels, and podcasts, is necessary to upkeep the social media buzz of your Instagram account. If you have lost track of regular posting, then you are at the risk of losing followers. It will also give a negative image to your brand. Henceforth, the chance of gaining potential consumers will also reduce.
Social media doesn’t require hours to make it engaging and interactive. It only needs regular good quality posting.