Month: January 2022

Advertising Trends that Shaped Brands in 2022

With the advent of an ongoing pandemic, brands and branding have expanded their views to see themselves through the lens of consumers expansively. Complex strategies are becoming more simpler and consumer savvy as advertising is not about consuming but putting the communication creatively. From simpler strategies, such as influencer and micro-influencer marketing, revolving around an …

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How To Increase eCommerce Conversions During Holiday Season (Pandemic)

Holidays are the peak time for buyers and any e-commerce site. With the pandemic and its effects on the customers’ shopping habits, it is imperative to navigate uncharted waters to increase your sales. Since sales are at their peak during the holiday season, it’s time to gear up and prepare your conversion optimization strategies. The …

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