Month: June 2020

content marketing strategies

Golden Age of Podcasting: The Next Big Thing in Content Marketing

In today’s world, when productivity and multitasking are the most quintessential to everyday life, people look for content that can be consumed on-the-go and requires lesser attention span. That is where the boom of podcasting has risen in media consumption. Publications such as TIME, Vogue, B.B.C., The Economist, etc are also looking at expanding on …

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digital marketing agency in gurgaon

5 Ways Digital Brand Marketers Can Be Relevant During The Pandemic

Disasters, crisis and pandemics can disrupt the company’s marketing strategies which consequently affect its reach and performance. A marketing agency helps advertise products and services with a focus on increasing its sales and enhancing the reach of the brand. Even in times of a pandemic, the role of digital brand marketers does not vanish or …

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best pr strategies

How is Public Relations Important for the Hospitality Industry?

Hospitality industry benefits from travel, accommodation, and food. People flock to vacation sites and to spend the holidays, to unplug or simply to explore. To maintain its share in the market and always be on the mind of their customers, it’s important to have strategic public relations with the relevant industry media partners. People gravitate …

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How Can Public Relations Help Brands During a Crisis?

There are times in the trajectory of brands that pose a challenge or threat to taint the brands’ long-built identity, recognitions, fame, and desire in the market. Such roller- coasters are periods which test the brands’ resilience, strategies, and approaches in their arsenal and what communication techniques they come up with to resolve the crisis. …

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