Month: April 2020

Growing a business with a tight competition is a tough challenge that every entrepreneur faces. Different marketing strategies have been developed so that each industry or business can stand out the competition. As businesses are constantly leveraging the same marketing strategies, it is becoming difficult to compete with the other businesses. Almost all organisations are …

5 Alternate Digital Marketing Tactics To Tap Your Audience Read More »

The year 2020 has presented us with the tough times battling with the COVID-19 situation to begin with; businesses are struggling to operate and survive. B2B brand marketers are in deep worry about generating orders and relevant industry leads and traffic. As marketing amidst the crisis doesn’t seem to get easy any time soon, it …

11 Best B2B Marketing Ideas to Win Customer’s Heart Read More »

The COVID-19 lockdown around the globe is drastically impacting the world economy, and is changing the ways of life- behaviour, work routines, attitude towards health awareness and whatnot. We are heading towards an unknown critical future where everyone around the globe is feeling the impact, both personally and professionally. As everyone is sitting at home, …

COVID-19 Pandemic Impact On Media Consumption: 5 Trends To Notice Read More »

As COVID-19 has disrupted every aspect of people’s lives, businesses and brands are turning to digital technologies and analytics to prepare for the new ways of operating and serving customers once we reach the other side. People are shutting in and businesses are shutting off in response to the pandemic. COVID-19 has sparked a sudden …

Digital Transformation: Roadmap To Future-ready Marketing Scenario Read More »

The last few months have been very critical for the global economy as the COVID-19 has forced people to stay in their home to help control the spread of pandemic. With over 32,32,000 (as on 5th May 2020) people all over the world who are sick and have further exposed millions of people to the …

5 Industry Examples To Inspire Your Business Through Digital Transformation Read More »

If you are a person who likes to groom using a range of beauty and wellness products, then you might have heard of Nykaa. Nykaa is an e-commerce platform for beauty and cosmetic products for women and men. Started in 2012, Nykaa is an online retail platform breaking the myth that e-commerce and beauty retail …

Nykaa: Revolutionising the Online Beauty Industry with Persuasive Marketing Read More »

The world is evolving with the COVID-19 pandemic, and so should we. The pandemic has made us believe in what we have at our hands and how to make the most of it. Keeping the fact in mind, the Coronavirus global lockdown has challenged individuals, businesses and or any entity to transform digitally to cope …

Digital Transformation for Effective Integrated Marketing: Need of the Hour Read More »

If you are finding it way too hard to stay home right now, imagine how it would feel to be a doctor or nurse. Health care workers don’t have the luxury of holding up in their homes to shield themselves from the coronavirus. They have to expose themselves to the risk, and some are separating …

How Medical Community is Influencing the Masses During the Pandemic? Read More »

With the coronavirus pandemic sweeping the world, many industries and businesses have been forced to face a downfall with the implementation of drastic social distancing measures. Industries such as airlines, oil, automobiles, Events and tourism have taken massive hits. From brands like Peloton and Mirror to brands like Nike and Adidas, who have helped to …

How the Fitness Industry is Accelerating with Digital Push? Read More »

As the world reckons with an indefinite period of social distancing, people have started utilising their time on social media platforms. One of the most trending social media platforms that have been in the light is TikTok. With 800+ million users around, TikTok has become the fastest-growing channel that allows users to post creative videos …

What Should You Consider While Creating TikTok Ads During The Pandemic? Read More »