Month: March 2020

Marketing and promotion are the two important aspects of a business’s success. You might have an exceptional product or service to give out to the customers, but without showcasing it you will not be able to create a handsome customer base for your product. Advertisements are not more restricted to only the static pictures on …

How You Can Leverage Digital Paid Advertising to Boost Your Sales? Read More »

Founded in 2014, Swiggy is India’s leading on-demand food delivery platform with a vision to raise the quality of life for the urban consumer by offering convenience. The food delivering platform has grown over 5,000,000 app installations and is a common household for anyone who wants to order food online. In this case study, we …

The Swiggy Story: How Swiggy Became India’s Largest Food Delivery Platform? Read More »

As the coronavirus pandemic spreads in different parts of the world, affecting millions, many countries have gone under a major lockdown to prevent the further spread of the disease. As the Governments of every country have asked its people to stay home, adopt the strategies of self-isolation and social distancing, the only way left out …

How Brands Are Utilising Instagram During COVID-19? Read More »

Authentic content, influencers, creativity, video, stories and a shopping hub. Imagining what these are? Well, these were the Instagram marketing trends in 2019. The platform enabled users to create interactive and fresh content using innovative tools. In 2020, we are looking at Instagram continuing its transformation into both an e-commerce platform and a long-form video …

Instagram Marketing: The Coolest Guide to Promote Your Business in 2020 Read More »

The popularity of social media has grown significantly over the past few years. According to the Statista, Social media usage in 2018 was estimated at 2.65 bn people and the number is projected to rise to almost 3.1 bn people by 2021. Marketers also noticed the surge of 400% in the views of branded video …

Social Storytelling: Brands Engaging Customers across Social Media Read More »

Sometimes, a press release about your company’s new launch or stories that you were hoping to get picked up in coverage, fail to grab media attention. Media houses are in real hunger of juicy stories and marketing campaigns that stand the brand out. As the competition of branding has been rising, it has been important …

Top 5 PR Campaigns to Inspire Your Next PR Campaign Read More »

A well-planned PR campaign can have a long-lasting impact on your brand reputation and image. Be it a product launch or a fundraiser event to create brand awareness, an effective PR campaign is necessary to create a positive relationship between your company and the public. Your brand communication strategy depends on the digital PR agency …

How a Digital PR agency can help in Developing a PR Campaign Strategy? Read More »

A brand today is built not just by offline marketing but also through the modern and heterogeneous online marketing tools and techniques. Digital marketing is always a preferred option where the online platform is exhausted in every possible way so that your brand reaches maximum audience and your sales improves. It is favourable, as whatever …

Top Digital Marketing Campaigns and Strategies in 2020 Read More »

Nowadays, digital marketing has penetrated in every field. One of the main reasons is that businesses are evolving with the latest marketing trends. As the consumer behaviour evolves by every minute, digital marketing is the only mechanism through which businesses can adapt to these changes. There are some of the best digital marketing agencies in …

How to Boost your E-commerce Business through Digital Marketing? Read More »

As there are a lot of different situations which can cause great damage to your company no matter your industry, size or resources, it is important to be prepared for these unplanned events by implementing the best PR crisis management plan and ensuring that you have the right people by your side to help you …

The Beginner’s Guide to Best Crisis Management Strategy Read More »