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Recap The previous chapter- “How to build a brand 103” discussed the third step towards brand building. A comparison needs to made between the business and an already established brand. This is essential because this is how any business will know where to demark itself from its competition. Other questions such as how does the …
The integrated marketing communication is strategized differently according to the company’s target audience with a aim to leave an impression on the minds of the viewers. For this purpose, an integrated marketing communication has to be designed significantly so that it hit the right audience at the right time. The strategy is designed by dividing …
How Integrated Marketing Communications helps boost your business Read More »
Recap The previous chapter- “How to build a brand 102” discussed the second step of the brand curating process. A brand mission statement shows focus, perception, innovation, and motivation. It is what the brand is committed to do. Every small or big goal that brand sets for itself are done so that one day its …
Recap The previous chapter- “How to build a brand 101” discussed the first step of the brand curating process. A defined target audience impacts on the brand image and vice versa. A salience is built within the target audience that is only beneficial to a business to concrete its presence. The user of the product/service …
How do I sell my product? How should I get through to my customer base? These are the regular concerns of all the brands today – big or small. The usual advertising formats such as prints, web banners, social media marketing efforts have become redundant. Bombardment of advertised content into the everyday space isn’t much …
Experiential Marketing – The Future of Advertising in India Read More »
You know there is a saying, ‘the first impression is the last impression!’ Well, this has become true, for both online and offline worlds! Today, lesser people have the patience to stick around to read and go through the content that you publish on your website. When people come to your website they are there …
Experiential marketing agency brings value to a brand by generating customer engagement, by getting media coverage and online visibility, and by building brand affinity in the minds of the customers. Experiential marketing is bringing the essence of the brand to life in front of the customers for them to explore. To know more about what …
In the following series of point of view, The Marcom Avenue is going to break down in detail what is the baseline on which a brand is built. These are critical pointers that make or break any business while establishing themselves as a distinguished identity in the market. Brand is beyond the product utility. We …
How do companies have long lasting revenue generation?! There is only one commonality in all of them. They base their core values on making consumer experience the brand essence. The fate of an experiential marketing agency depends on delivering exceptional consumer experience. A brand is an abstract idea to the consumer. Plant these ideas in …
Imagine waking up and suddenly finding yourself in the cockpit at the controls of an airplane. Of course, you will not be able to operate the cockpit because it has many buttons, indicators, lights and you do not have any idea about them. Therefore, this explains the feelings for the user when they open an …