Month: October 2019

How Integrated Marketing Communications helps boost your business

The integrated marketing communication is strategized differently according to the company’s target audience with a aim to leave an impression on the minds of the viewers. For this purpose, an integrated marketing communication has to be designed significantly so that it hit the right audience at the right time. The strategy is designed by dividing …

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Experiential Marketing – The Future of Advertising in India

How do I sell my product? How should I get through to my customer base? These are the regular concerns of all the brands today – big or small. The usual advertising formats such as prints, web banners, social media marketing efforts have become redundant. Bombardment of advertised content into the everyday space isn’t much …

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