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Brand selling is all about marketing, Marketing and MARKETING! Marketing is many things, but sales is what gets the business in the house. Customers who experience integrated marketing solutions with both marketing and sales have much higher chance of retention. Throughout a customer’s life cycle, he/she interacts with both marketing and sales. According to Michael …
How can sales and marketing work better together? Read More »
People from all walks of life, pacing towards your store!- this is every store owner’s conscientious intent. Any store owner can give people gentle nudges towards their store. Offline marketing endeavors are built to impact the audience to get them to the store. Distribution of pamphlets, newspaper coupons,human marquee etc. are all efforts to put …
Increasing footfalls to your Store through Google Ads Read More »
PPC marketing is a boom to the online advertising world. It is one the most powerful tools of delivering the correct message across the correct audience without it being burdening to the business’s budget. The two online mega giants of network providers- Facebook and Google, keep making it easy year after year to reach the …
All brands are hungry for brand salience, brand awareness, lead generation and apply any type of tactic to drive up sales. Although the past few years have witnessed a drastic increment in the mainstream marketing efforts, the major players of the field are, additional to known marketing efforts, investing in guerrilla marketing, especially online. Guerrilla …
A well planned business development strategy has been applied by LinkedIn. Since the past year, LinkedIn has been working to develop a thorough enough insight of its user base’s key interests and the topics they are keen to read on. This initiative by LinkedIn has had them look at the use of hash tags in …
LinkedIn: New Audience Insights Added via Third- Party Partnerships Read More »
Any website’s main purpose is to get traffic. As on a highway, traffic is directed from all directions to a singular path. Such is the same with online traffic generation for a website. People from all directions are directed to the singular path towards that particular website. Doing this is quite plausible without inculcating any …
PPC campaigns are built to drive up fast results in the search network. Even through PPC campaigns are major source of sales channel in digital marketing mix but usage of their data for organic strategy can be equally beneficial. Combining paid campaign data, Pay Per Click data, with search engine optimized organic campaign strategy can …
How To Use PPC(Pay Per Click) Data To Drive More SEO Traffic Read More »
Before we get into the idea of a really integrated marketing strategy, we should recognize truth or two. In the present advertising world where digital marketing is assuming control over the scene, advertisers and brands are experiencing serious difficulties making practical promoting plans for their organizations. Why? Since the decisions they have before them are …
Integrated Marketing Strategy : Effective Ways To Implement Read More »