Month: August 2019

sales and marketing

How can sales and marketing work better together?

Brand selling is all about marketing, Marketing and MARKETING! Marketing is many things, but sales is what gets the business in the house. Customers who experience integrated marketing solutions with both marketing and sales have much higher chance of retention. Throughout a customer’s life cycle, he/she interacts with both marketing and sales. According to Michael …

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Increasing footfalls to your Store through Google Ads

People from all walks of life, pacing towards your store!- this is every store owner’s conscientious intent. Any store owner can give people gentle nudges towards their store. Offline marketing endeavors are built to impact the audience to get them to the store. Distribution of pamphlets, newspaper coupons,human marquee etc. are all efforts to put …

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pay per click data

How To Use PPC(Pay Per Click) Data To Drive More SEO Traffic

PPC campaigns are built to drive up fast results in the search network. Even through PPC campaigns are major source of sales channel in digital marketing mix but usage of their data for organic strategy can be equally beneficial. Combining paid campaign data, Pay Per Click data, with search engine optimized organic campaign strategy can …

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Integrated Marketing Communications

Integrated Marketing Strategy : Effective Ways To Implement

Before we get into the idea of a really integrated marketing strategy, we should recognize truth or two. In the present advertising world where digital marketing is assuming control over the scene, advertisers and brands are experiencing serious difficulties making practical promoting plans for their organizations. Why? Since the decisions they have before them are …

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