The year 2020 has turned out to be a roller-coaster ride till date, beginning with a global pandemic, we have witnessed a huge number of changes in the way we live, spend our time and even the way we shop. With about 13% growth in nation’s internet consumption during COVID-19 pandemic, brands like Honey Twigs claimed that they have witnessed a growth of 20% in their sales.
As per the leading marketing agency in Gurgaon, this is the best opportunity for any business to step into the e-commerce arena and grow their brand to new heights. Now to make the best out of your e-commerce site, make sure that you follow these trends:
- AR is a game-changer:
AR (Augmented Reality) is the new big thing in the e-commerce world. With a gazillion options available in the market, the customers are always confused about what to buy, especially when it comes to clothing and furniture. Now, AR technology enables your customers to visualize and understand how your products would look in their house before they purchase them.
The best digital agency in Gurgaon understands that by applying AR to your customer’s ecommerce experience you can make them confident about their purchase and boost your sales and revenue.
- Enable Chatbots:
Chatbots are no more an irritating piece of technology, it has come a long way and study states that about 80% of businesses will integrate chatbots in their e-commerce sites in the coming future. Here is why your site needs a chatbot:
a) It provides a quick solution to users.
b) It is a perfect time and money saver.
c) It uplifts the user-experience by providing a smooth communication system.
d) It can create data for the business team to improvise their performance.
Nowadays, people prefer to chat instead of staying on a call with customer support; thus convenience.
- Mobile Shopping is still trending:
As per a Statista report, by the end of 2021 almost 73% of the online sales will be done using a mobile device. So, you need to ensure that your website design is mobile friendly and your shoppers can shop from you anywhere and anytime.
Being available for your customers everywhere will help you to beat the competitors and gain a huge number of loyal customers for your business.
- Smooth Payment is a must:
While following social distancing most people now prefer to pay for their orders online to avoid any unwanted interaction during delivery. So, the top web design companies recommend having an effective and smooth payment process in place for the convenience of the customers and enhanced user experience.
As a business, you do not want your customers to get stuck on the checkout page or in the payment procedure. With technology upgrades, brands are trying to shorten the process and attract more customers and earn their trust.
- Voice Search is on the move:
With new gadgets like Google Assistant or Amazon Alexa, the shopping trend has taken a major turn. Voice search or voice shopping, is a much faster and efficient way of shopping and fits right in the multitasking/multi-situational lifestyle.
Reports suggest that in 2020, almost 50% of the searches online will be done using voice search, so it’s time for you to understand this trend and deliver the best experience to your users.
- Social Media is the new Display:
Needless to say, with the growth in internet usage, we have witnessed a massive growth in the use of social media platforms as well. But in 2020, social media is no more just a way to communicate with your friends, it is a whole new world.
Social media is a place where people meet new people, showcase their talent in front of the world and even shop for their favourite products. WIth social media like Instagram, directly giving special features for sellers, social media selling has now become a very important part of ecommerce.
The top social media marketing agency in Gurgaon considers social media platforms as one of the best mediums to attract new customers to ecommerce and for businesses to grow their operations.
- Everyone likes it Personalized:
Use the technology to understand the users’ behaviour, like and dislikes because it would help you to turn a visitor into a customer. No one wants to see random products nowadays.
So, it is best to serve the customers what they want. This will also improve the user experience and improve your customer retention.
- Their Privacy is your Priority:
While customers are sharing their very sensitive information like their bank details, address and more, it is your duty to keep their data very private and safe by maintaining a strong and robust server for your website.
Having a secure website will help you earn the trust of your customers even further.
- Offer Contactless Deliver:
During COVID-19, people do not want to get in contact with anyone which is why they prefer to buy online. So, by offering contactless delivery you might give them another reason to shop with you and not from your competitors.
Also, this would maintain the social distancing which is a very important step for the society at this point of time.
- Embed Videos:
Videos have proved to engage with customers, and also it is an eye-catching element for your website. By inserting an interactive video on your homepage, you can interact with your users and share the details about your product and services.
Videos are a great way to boost sales of your top products by conveying your key message to your customers.
Get in touch with the best digital marketing agencies in Delhi NCR, The Marcom Avenue and grow your e-commerce business during COVID-19 pandemic and beyond by following the latest market trends, and employing the best digital media and marketing agency.