The Challenge

Belgian Waffle co - A leading name in the industry with 200+ stores spread across 55+ cities. To rightly put it, one of the leading QSRs serving the most delicious dishes in the country with waffles being their specialty.

The Belgian Waffle Co. wanted to leverage the most loved day, 14 of February, to generate love amongst their customers and for their waffles and wanted more and more customers to visit their outlet and grab the offer as well as create a buzz on social media in the form of a contest.

The Solution

Connecting with today’s generation was our major aim and through something that could influence them and thus influencer marketing.

The next question - WHAT PLATFORMS? 

  • The objective was to start a challenge with the help of the influencers which their fans would follow and participate and the two platforms extremely famous for challenges were - TIK TOK and INSTAGRAM.
  • We came up with the challenge of #BaeWithBWC in which the influencers had to showcase their love for anyone and everyone and the participants could get a chance to win IPhone XR or Samsung S9.
  • We shortlisted 9 influencers who would do the challenge and created an engaging script for the video which was posted by them on both the platforms.
The Solution
The Result

There was a marvellous response to the whole campaign, with high level of engagement on all the videos as well as platforms.

With all the influencers the campaign garnered a reach of 301,964 and the in store footfall saw an increase by 15% on valentines Day.

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