With Above The Line (ATL) marketing, we will engage your brand via the medium of mass media. While social media may be a good propeller for brand image, it may not big able to ensure a quantity as good as that of mass media. We will employ this form of activation especially if yours is a B2C brand because this ensures that you are reaching a much wider audience from a number of different walks of life. This strategy will definitely ensure a good amount of traction in a short span of time.
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